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21 January 2025

Trump Media Stock Plummets After President's Reinstatement

Trump Media's financial woes worsen as newly launched cryptocurrencies compete for investor attention.

Shares of Trump Media & Technology Group (DJT) continued their downward spiral following the inauguration of President Donald Trump, reflecting the turbulent relationship between the company's fortunes and Trump’s political presence. On Tuesday, DJT’s stock fell more than 7% during pre-market trading, closing at $40.03 the previous day. This came just one day after Trump’s inauguration, which was supposed to be uplifting for his supporters and investors alike.

Originally launched by Trump following his ban on mainstream platforms like Twitter, Trump Media's social media platform, Truth Social, debuted on March 26 after merging with Digital World Acquisition Corp., a special purpose acquisition company (SPAC). The relationship between Trump and the stock has often been viewed as intertwined, making DJT shares somewhat of a barometer for Trump's election odds.

Now, the market is reacting to new distress signals from the company. Trump Media is reportedly losing millions, with losses amounting to $58 million last year against revenues of merely $4.1 million. The company’s financial struggles were highlighted when it announced plans to offer 21.5 million new shares. While this might temporarily provide the cash necessary to keep operations afloat, it exceeds the current amount of publicly available shares, potentially diluting existing investments significantly, including Trump’s stake.

"The belief is they’re going to exchange the warrant for stock and then sell almost immediately," stated John Rekenthaler, vice president of research at Morningstar, underlining the potential volatility and uncertainty surrounding the stock's future.

Notably, Trump's stake—which once stood at approximately $4 billion when DJT shares peaked at $66.22—has plummeted heavily alongside the stock’s drop to about $2.1 billion. This massive devaluation may affect Trump's overall wealth significantly; reports indicate he lost around $470 million just on Monday due to the stock price tumble.

The cryptocurrency market also felt the sting of the inauguration. Trump's newly launched meme coin, dubbed $TRUMP, which had excited investors over the weekend, witnessed about a 25% value drop the day following his inauguration, falling from its peak above $75 to around $37. This sharp drop appeared to coincide with Trump's failure to mention digital assets during his inauguration-related speeches.

"President Donald J. Trump is the subject of numerous legal proceedings. An adverse outcome could negatively impact TMTG," the company noted, also addressing concerns about how Trump’s legal troubles impact investor confidence and the overall brand.

Despite the recent financial difficulties, Trump Media's stock remains popular among retail investors, many classifying it as a meme stock. Investors seem determined to hold their ground, citing their strong belief in Trump’s connection to the stock. Whitney Patterson, one such investor, noted, "I know how important Truth Social is going to be... I'm not pulling out."

The volatility of DJT stock reflects broader investor sentiments. The stock has swung wildly since it went public, falling to lows of $11.75 and soaring as high as $79.38 within less than a year. Many investors have formed chat groups online, where discussions focus on supporting DJT as if it were akin to supporting the president himself, emphasizing loyalty and long-term belief over traditional stock market rationality.

Matthew Tuttle, CEO of Tuttle Capital Management, anticipates possible rebounds as long as Trump remains relevant news. "This is going to piss some people off, but other people might look at it and try to buy the dip," he said, hinting at the trading mentality which characterizes crowds invested in meme-oriented companies.

Adding to the mystique of DJT stocks is the recent launch of competitor meme coins connected to the Trump brand. Melania Trump’s meme coin, $MELANIA, launched simultaneously and also experienced significant losses. This move has raised questions over the competition with DJT and whether even Trump’s cryptocurrency might serve as deterrent to DJT investors.

The factors contributing to DJT's volatility—political uncertainties, tumultuous trading behavior characteristic of meme stocks, and the complex dynamics surrounding Trump's various business interests—paint both opportunity and risk for future investors. A persistent drop could create buying opportunities for those betting on recovering fortunes under Trump's presidency, yet competition from alternative platforms and cryptocurrencies could also stir investor caution.

With mixed messages and volatile financial indicators, those watching DJT stock may see it as both risk and potential. The stock's resilience could be tested moving forward, especially as the Trump administration initiates new policies aimed at restoring and reshaping industries, including energy and tech, which are fundamental to the broader economy.

Investors are weighing these possibilities against the knowledge of financial losses and reputation risks tied to Trump’s numerous legal entanglements. To some, investing is not only about returns but also about aligning with political ideologies and movements, which may complicate traditional investment principles for the meme mentality crowd.

Only time will tell if, under Trump's continued administration, DJT can reestablish its footing and attract the advertising dollars it desperately needs—potentially redefining how political dynamics affect corporate fortunes and investment strategies. For now, DJT and its investors navigate the thrilling yet treacherous waters of speculative trading linked to America's polarizing figure.