In a bold move to cater to the evolving tastes of travelers, Trip.Best, a feature of Trip.com, has unveiled its latest rankings for 2025, showcasing the Top 100 travel destinations across various categories, including hotels, attractions, and restaurants. This year, the platform has expanded its offerings to include regional categories such as Trip.Best Europe 100 and Trip.Best Americas 100, providing a more comprehensive guide for globetrotters.
As travel continues to rebound post-pandemic, Trip.Best aims to meet the growing demand for unique travel experiences. The new categories, Water Fun and Fall Views, are designed to highlight seasonal travel trends. The Water Fun category features popular destinations like Raja Ampat in Indonesia and beaches in Thailand, while Fall Views focuses on breathtaking locations for autumn foliage, with Japan dominating the top spots.
To further assist travelers in planning their adventures, Trip.Best has introduced a feature called Destinations for the Months. This tool recommends the best places to visit each month, ensuring travelers don’t miss out on key experiences throughout the year.
According to the latest report from Trip.Best, the 2025 rankings reveal significant insights into current travel trends. Luxury hotels have become a focal point, with establishments in Paris, New York, Tokyo, and Singapore leading the Global 100 Luxury Hotels list. These hotels not only offer opulent accommodations but also cater to families with activities that engage all age groups.
"Travelers are increasingly seeking unique and Instagrammable experiences," a representative from Trip.Best noted. This trend is reflected in the popularity of accommodations that blend luxury with local culture, such as traditional ryokans in Japan and safari lodges in Africa.
In addition to lodging, culinary experiences are becoming a significant draw for tourists. The Global 100 Fine Dining list highlights top restaurants around the world, including local favorites and fine dining establishments. Notably, the restaurant Sorn in Bangkok has made the cut, showcasing Thailand's rich culinary scene.
As for the gastronomy tourism sector in Thailand, the Hyatt Regency Bangkok Sukhumvit is making waves with its innovative "Durian Decadent Afternoon Tea" campaign, which features the renowned Thai fruit, durian. Partnering with Toby's Farm, a premium durian supplier from Chanthaburi, the hotel aims to elevate Thailand's culinary offerings and attract food enthusiasts.
"This campaign not only highlights the exquisite taste of premium durian but also reflects our commitment to providing unique experiences that resonate with modern travelers," said Mr. Sammy Karolus, General Manager of Hyatt Regency Bangkok Sukhumvit. The afternoon tea set includes a variety of durian-infused delicacies, from durian scones to durian mousse, served alongside savory options.
The afternoon tea experience is available from May 4 to May 31, 2025, priced at 800++ baht per person and 1,500++ baht for two. This initiative comes at a time when the gastronomy tourism market in Thailand is projected to grow significantly, with Credence Research estimating an increase from 32,489.66 million baht in 2024 to 80,730.95 million baht by 2032, reflecting a compound annual growth rate (CAGR) of 12.05%.
Moreover, the global market for durian is also on the rise, with Mordor Intelligence forecasting growth from 10.78 billion USD in 2025 to 16.89 billion USD by 2030, driven largely by demand from China, which accounts for 91% of global consumption.
Despite the challenges posed by competition from neighboring countries like Malaysia and Vietnam, as well as climate change and stringent export standards, Thai durian continues to hold a strong position in the global market. The collaboration between Hyatt and Toby's Farm exemplifies a strategic approach to enhancing the value of local produce while promoting Thailand's rich culinary heritage.
"We are proud to showcase Thailand's premium durian in a new light, providing both locals and international tourists with a unique gastronomic experience," said Mr. Thawatchai Jungsupong, owner of Toby's Farm. The meticulous selection process for the durians ensures that only the best varieties are used in the afternoon tea set, emphasizing quality and taste.
As the tourism sector in Thailand gears up for a robust recovery, initiatives like the Durian Decadent Afternoon Tea highlight the importance of integrating local culture and cuisine into the travel experience. The Hyatt Regency Bangkok Sukhumvit is not only creating memorable dining experiences but also positioning itself as a key player in the revival of gastronomy tourism in the region.
With trends shifting towards more experiential travel, both Trip.Best and Hyatt Regency Bangkok Sukhumvit are setting the stage for a vibrant tourism landscape in 2025. Travelers can look forward to a wealth of options that cater to their desires for adventure, luxury, and unforgettable culinary experiences.
To learn more about Trip.Best and its latest offerings, or to book the Durian Decadent Afternoon Tea, visitors can check the Trip.com website or contact the Hyatt Regency Bangkok Sukhumvit directly.
