Travis Scott made headlines on January 6, 2025, with his thrilling appearance during the Netflix debut of WWE Monday Night RAW, where he brought his star power to the wrestling world. The event marked Netflix's foray as the new broadcaster of WWE’s flagship show, following their major partnership agreement.
During the premiere, which aired live from the Intuit Dome in Los Angeles, Scott was expected to perform the show's new theme, "4X4." Instead, he was seen enjoying the event from the audience, holding a customized WWE Hardcore Championship belt, and seemingly indulging as he puffed on what some described as a joint. His entrance alongside popular WWE wrestler Jey Uso brought widespread attention, with Scott’s aura palpable as he walked to the ring, garnering significant cheers from the crowd.
The crowd reacted enthusiastically as Scott, one of the biggest names in music today, accompanied Uso, building anticipation for his match against WWE star Drew McIntyre. Scott’s energetic presence added to the atmosphere, symbolizing the new direction WWE is taking by integrating high-profile celebrities to engage younger audiences.
Michael Cole, the veteran WWE commentator, remarked on Scott's role throughout the event. “Instead of performing, Scott stood in the audience holding the custom Hardcore Championship. It was one of the most insane crowd camera shots I have ever seen,” he stated. This reflects the changing tides of WWE as it embraces contemporary cultural icons to attract diverse viewership.
WWE RAW’s Netflix premiere began with plenty of excitement, featuring several high-impact matches alongside Scott’s memorable presence. Among the night’s highlights was Roman Reigns regaining his title as the Tribal Chief after securing victory against Solo Sikoa, showcasing why he remains the centerpiece of WWE’s storytelling. Reigns, with his triumphs, continues to keep the audience invested as they look forward to what’s next on WWE RAW.
Backstage moments were equally entertaining as comedian Gabriel “Fluffy” Iglesias was seen clashing with members of The New Day, who humorously interrupted his interview segment. This comic relief, infused with the energy of wrestling, served to make the event entertaining beyond just wrestling matches. This interplay between wrestling and comedy showcases WWE’s bid to attract viewers from multiple demographics, ensuring there is something for everyone.
On the broader picture, this premiere not only spotlights Travis Scott’s unexpected crossover but also marks Netflix’s ambition to carve out its niche within live sports broadcasting. Following similar forays like the NFL Christmas Day games, this partnership aims to offer fans live content, making WWE RAW easily accessible for streaming audiences.
This new deal, worth reportedly $5 billion, may set the stage for dramatic shifts within both WWE and the streaming service sectors. With Netflix now streaming weekly episodes of WWE RAW and potentially future pay-per-view events, the expectation is high as to whether they can maintain the engagement levels of live audiences amid the challenges of live streaming.
With the dramatic twists and celebrity involvement, the first episode of WWE RAW on Netflix has set the bar high for future episodes. The combination of match intensity, celebrity appearances, and comedic moments paints an exciting picture of what wrestling can offer. Travis Scott’s presence brings yet more heavy-hitting star power to the mat, and as WWE dives headfirst with its Netflix partnership, fans can anticipate what these developments might mean for the future.
Fans are abuzz with excitement about the prospects of upcoming matches and celebrity appearances. Will Travis Scott make another appearance? Will more artists join the fray? The answers lie within this bold new era of WWE as they embrace the ever-changing entertainment ecosystem.
For the wrestling community and casual fans alike, WWE RAW on Netflix promises to be more than just matches; it’s set to be a spectacle blending pop culture, drama, and the unparalleled thrill of live sports entertainment.