Traveloka, the prominent online travel agency, is celebrating its 13th anniversary with spectacular offers aimed at enhancing travel experiences for users throughout Southeast Asia. Launched initially as small startup in Indonesia, Traveloka has evolved remarkably since its beginnings, now standing as one of the most significant players across key global markets.
The company kicks off its anniversary celebration with the "Birthday Sale," running from February 24 to March 4, 2025. This exciting event is set to provide travelers with exclusive discounts, special coupons, and enticing flash sales across multiple countries, including Indonesia, Thailand, Vietnam, Singapore, and Malaysia. Traveloka invites travelers to plan their adventures with higher value, ease, and flexibility.
Caesar Indra, President of Traveloka, reflected on the company’s evolution over the past decade, stating, "For over a decade, Traveloka has redefined travel—not just in Southeast Asia, but across key global markets, combining deep market expertise, strong industry partnerships, and a commitment to advancing tourism." This statement underlines Traveloka's vision which has seen it amass over 40 million monthly active users and operations across eight countries.
During the Birthday Sale, travelers can take advantage of significant offers including up to 50% discount on flights, hotels, and various travel activities, making dream vacations more accessible than ever. Added to these amazing deals are extra coupons valued at up to IDR 13 million, providing additional savings across diverse travel categories. Fans of spontaneous bookings can rejoice with the implementation of Everyday Flash Sales, occurring twice daily from 09:00 to 11:00 WIB and 21:00 to 23:00 WIB.
Special promotions also include the One-Day Bonus on March 3, where participants can enjoy an additional 33% off cashback coupons, marking the sale as one of the most competitive travel campaigns of the year.
Traveloka's platform is equipped with over 20 diverse products, ranging from transport services to accommodation and tourist attractions. The recently upgraded Traveloka 5.0 now features AI enhancements, providing users with seamless navigation and expanded options to curate personalized travel experiences. With offerings such as Cruise and Tour Packages, the planning of comprehensive trips is now more streamlined than ever.
Meanwhile, Traveloka remains committed to its role beyond just facilitating bookings. It takes pride in promoting sustainability and supporting local communities. Since its partnership with the Global Sustainable Tourism Council (GSTC), it has provided sustainability training to over 150 hotels across Southeast Asia. Demonstrably committed to sustainable practices, Traveloka became GSTC's first-ever platinum sponsor in 2024, reinforcing its position as a leader promoting sustainable tourism efforts.
Through its Goodwill – Digital Literacy program, more than 96,000 Micro, Small, and Medium Enterprises (MSMEs), business owners, and students involved within the hospitality and tourism industries have gained important digital skills enabling them to adapt to the digital economy.
Traveloka has not only focused on technological advancements but also on environmental commitments. Since 2022, the company has invested significantly by planting over 150,000 mangrove trees across Java and Bali, alongside initiatives with Waste4Change to increase recycling efforts and collaborations with the ROLE Foundation to empower marginalized women within the hospitality sector.
Dian Anggriani Hidayat, Area Manager Indonesia of Philippine Airlines, expressed appreciation for Traveloka, noting, "Our longstanding partnership with Traveloka has significantly expanded our reach by connecting us with a larger and more diverse customer.” This establishes the breadth of impact the platform has on facilitating travel not just for consumers, but for travel professionals as well.
Not merely staying on top of the game, Traveloka has increased its focus on responding to industry changes and trends. Recently, the firm collaborated with YouGov to release research identifying key shifts shaping the APAC travel market. Insights from the survey featuring 12,000 travelers across nine countries reveal distinct preferences, with data indicating 70% of Indonesian travelers showing enthusiasm for domestic holidays, particularly to nature-centered locations such as mountain ranges and national parks.
Chris Legaspi, Chief Commercial Officer of Archipelago International, summarized the effectiveness of this collaboration by stating, "Traveloka has enabled us to understand the evolution of travel trends. With its insights and extensive customer base, we can refine our offerings to align with travelers’ preferences and expectations, creating job opportunities within local tourism sectors.”
Overall, Traveloka’s 13th anniversary not only marks their dynamic growth but reflects their unwavering commitment to enhancing travel experiences, supporting sustainable practices, and empowering communities across the region. With enticing offers during the Birthday Sale, 2025 is poised to be another significant year for both the company and its users.