Travel industry shifts for 2025 are shaping up with exciting new launches and offers aimed at enhancing customer experiences and boosting sales for agents. Notably, Caribtours has unveiled its latest collection, which includes unique travel destinations and fresh hotel options, contributing to its portfolio expansion.
On December 6, 2023, Caribtours officially launched its 2025 brochure collection during the annual Brochure Launch & Gala Awards dinner held at Claridges, London, attended by approximately 150 agents. "We are thrilled to introduce our 2025 brochure collections. 2024 was an extraordinarily busy year for Caribtours and this expanded portfolio reflects it across all destinations," stated Caribtours CEO Paul Cleary. This new collection features exciting additions, including trips to Lapland, Madeira, and Slovenia, aligning well with a growing European program.
Within the Caribbean, Mexico, Indian Ocean, Arabia, and Africa Collections, Caribtours is boasting 20 new additions, integrating seven brand-new hotel openings. Notable mentions include the imminent launches of Secrets St Lucia and The Blue Monkey Hotel & Beach Club located in Barbados, alongside the much-anticipated return of Peter Island, which is beloved among travelers.
The European Collection from Caribtours also focused on expansion with 36 new offerings, introducing new hotels primarily found within Portugal, Montenegro, and Croatia. This growth not only introduces more resorts to agents but also provides cruise options – thereby catering to travelers who wish to explore destinations by sea.
Meanwhile, Expedia TAAP is kicking off the New Year with exciting promotions. The travel agency is offering significant discounts of at least 25% off thousands of hotels available for booking until January 26, 2025. Reservations can be made for travel until September 14, 2025, allowing clients to secure substantial savings on their travel expenditures. This New Year Sale aims to empower travel agents and encourage customer bookings, enhancing both sales and client satisfaction significantly.
Expedia TAAP boasts collaboration with over 140,000 travel agents and offers access to over three million properties, alongside 220,000 activities, 120 rental car options, and connections to 500 airlines. This opportunity enables travel agents to upscale their offerings, utilizing technology and tools provided by Expedia Group, which includes features such as self-service options and live chat support for booking assistance. "The New Year Sale is an ideal opportunity for travel agents to strongly kick off 2025 by driving bookings..." overall solidifying client relations.
Adding to the transformation of the travel industry is Jules Verne, the small group escorted tour operator. They recently launched their new brand identity, which is now live across various communication platforms. The brand overhaul not only revitalizes Jules Verne’s image but also pays homage to its 46-year heritage of offering adventure travel experiences. Since its establishment in 1978, Jules Verne has offered small group tours to almost one million travelers, emphasizing culture, adventure, and personal discovery.
The branding overhaul includes enhancements to the website (vjv.com), communications, advertising, marketing strategies, and social media engagements. Breathe new life as the company reflects on its roots whilst embracing future direction. This transformation features a refreshed logo featuring the compass rose representing exploration and aligns with themes inspired by the narratives of the famous French novelist, Jules Verne.
The new logo model serves as both homage to the past and as guidance for future adventures, incorporating themes of exploration akin to Verne's iconic literary works. The advertising campaign featuring this new branding approach will air across 37 channels throughout the UK starting January 2025, indicating the brand’s commitment to reinvigorate their presence as they salivated on the excitement of travel storytelling opportunities.
These combined efforts across various companies reflect the enthusiasm within the travel industry as they prepare for 2025. With new destinations, promotional offers, and refreshed brand identities, the travel sector is setting the stage for potential preeminence, rallying the interest of travelers eager for new experiences.