TrovaTrip, a leading group travel platform connecting like-minded travelers worldwide, has unveiled its highly anticipated 2025 Travel Trends Report. Derived from insights gathered from over 286,800 global travelers, the report sheds light on upcoming behaviors and preferences poised to shape the travel industry.
“Planning a trip on your own can be overwhelming–from selecting the right destination to managing logistics–but TrovaTrip is here to make it easier than ever,” said Nick, CEO of TrovaTrip. “We’re thrilled to be leading the charge in helping communities come together and create lasting memories. Travelers already look to Creators and Community Leaders for inspiration, and we’re proud to help turn those passions and interests of 2025 travelers—who deeply value community and shared experiences—into real trips.”
Indeed, the report highlights several key trends expected to define travel. According to the findings, consumers are increasingly leaning toward collective experiences, driven by interactions and recommendations from community leaders. “Travel is about more than just the places you visit–it’s about the connections you make along the way,” noted Lauren, Chief Customer Officer. “Creators and Community Leaders are redefining how we travel by bringing their online communities together for shared experiences.”
Meanwhile, the fashion industry is anticipating significant transformations for spring and summer 2025 as trends from recent runways offer insights on what styles to expect. Fashion editor Judith Jones has analyzed various runway shows, highlighting key trends worth embracing this upcoming season. For those who are curious about elevant styles, she explains there are several must-haves to grab this year.
Among the highlights, sporty jackets are set to dominate, with soft shells, windbreakers, and utility styles rising to the occasion. Brands like Miu Miu and Gucci have already showcased these trends on the runway. “Set aside your cropped leather moto jacket for now and opt for sporty jackets with luxe fits and fabrics,” advises Jones, who emphasizes versatility, noting such jackets pair beautifully with romantic dresses and chic tailoring.
Another upcoming trend is the integration of ethereal and sheer fabrics. Jones states, “The transparent trend is here to stay. For spring and summer, we'll be seeing romantic, soft, sheer, and flowing chiffon and tulle take center stage.” This wardrobe shift suggests shifting away from bold cutouts toward more romantic, flowing pieces.
Color also plays a significant role, with buttermilk being noted as the preferred neutral for 2025. “For those who love neutrals, soft buttermilk is a beautiful option to lean toward—ranging from light cream to rich parmesan,” she notes, encouraging followers to embrace softer tones instead of highlighter hues. 2025 will also see slimmer silhouettes come back. Designers have favored slouchy straight-leg pants and cigarette styles at influential labels like Loewe and Sportmax, promoting these forms over bulkier cargo pants.
Footwear trends are also shifting, with Jones noting the popularity of chic thong sandals which are showcased widely across spring collections. She mentions the growing presence of elegant dresses and soft, power-driven pieces, indicating the classy, sophisticated feel of upcoming collections. “We’re leaving the office siren behind for spring and embracing new tailoring codes for 2025,” she stated, urging shoppers to explore the relaxed yet polished looks offered by labels alike Saint Laurent.
Beyond these sectors, the luxury fashion and beauty industry is witnessing monumental changes induced by influencer commerce. A detailed playbook from Wavemaker, featuring insights from Ogilvy and The Goat Agency, reveals this transformation, highlighting how social media platforms have become dynamic shopping destinations where influencers significantly shape buying behaviors.
The global fashion influencer market alone is projected to grow by 38% and reach about $9.39 billion by 2030. A recent YouGov survey indicates 27% of fashion and beauty consumers who follow influencers have purchased luxury items directly via platforms like TikTok and Instagram. With influencers becoming not just tastemakers but integral to driving purchase decisions, luxury brands are increasingly adapting to this retail evolution.
“During key moments like London Fashion Week, conversations extend far beyond the runway, amplified by digital creators who connect with highly engaged audiences,” states the report, reinforcing the importance of influencer marketing strategies for brands across every sector.
To navigate these upcoming trends effectively, brands are urged to shift their strategies and embrace the engaging potential of influencer partnerships. Understanding how consumers are utilizing social media not only for inspiration but for direct purchases will craft future frameworks. Brands are prompted to download the playbook for actionable strategies to integrate influencer commerce solidly.
From travel to fashion to luxury commerce, the trends shaping 2025 display how interconnected these industries are becoming, driven by consumer demand for shared experiences, lighter fabrics, engaging influencers, and meaningful connections. Savvy consumers will embrace these shifts, tailoring their lifestyles to reflect this new era of interconnectedness and style.