Toyota is gearing up for what could be one of the most anticipated launches of 2025: the new Land Cruiser Mini. This compact 4x4 vehicle is not just another addition to the lineup; it aims to severely challenge the Suzuki Jimny's dominance in the compact SUV market, and all at a competitive price of around €25,000.
The concept of the Land Cruiser Mini has been circulating for several years. Interestingly, it gained significant traction following Toyota's presentation of several conceptual models back in late 2021. Among these was the Toyota Compact Cruiser EV, hinting at the potential for more diverse Land Cruiser offerings, including sizes and engine types.
The launch update for the mini SUV coincides with the introduction of the latest generation of the Toyota Land Cruiser, which made its debut during the summer of 2023. The larger models received numerous enhancements, yet the absence of any three-door variants left many wondering if Toyota was planning to introduce something smaller to capture this market niche.
The new Land Cruiser Mini will integrate significant advancements, asserting Toyota's commitment to fulfilling customer demand for smaller, rugged vehicles. This unprecedented model will not be limited to electric configurations as speculated earlier. Instead, it is set to feature both gasoline and possibly diesel engine options. Toyota recognizes the popularity of small off-roaders, which is evidenced by the overwhelming success of the Suzuki Jimny Nomade, which has left many customers waiting for over three years due to its high demand.
Reportedly, the Land Cruiser Mini will have substantial dimensions, approximately 4.50 meters long, placing it similarly to the Toyota Corolla Cross. This compact size balances drivability with off-road prowess, making it ideal for urban and country environments alike. Despite early speculations about being fully electric, this model will debut with traditional combustion engines instead, mirroring the approach seen with its predecessors.
Notably, this anticipated SUV will utilize the proven 4x4 drivetrain found on the Land Cruiser 250 model, assuring buyers of its rugged capabilities. Interestingly, Toyota has also hinted at future options for hybrid or electric models, but their initial focus will lie within the gasoline and diesel options.
Current news from Japan suggests the launch is pinned for autumn 2025, with cars appearing on dealership floors by early 2026. While it remains uncertain whether this model will be available in Europe, vehicle enthusiasts should expect competitive pricing across the board. The preliminary cost is projected to start around 4 million yen, roughly equivalent to €25,000.
The significant expansion of the Land Cruiser family aligns with Toyota's goal of maintaining its stronghold within the SUV market. The introduction of the mini variant demonstrates their ability to adapt and cater to shifting consumer tastes, especially concerning compact and effective off-road vehicles.
Potential buyers can look forward to more announcements on the specifications and features as the launch date draws near. Early projections and customer interest hint at another victory for Toyota, as they build upon the Land Cruiser legacy with this innovative approach.