Toss Bank has once again proven its mettle in the competitive banking landscape, securing the title of the No. 1 bank in Korea for the third consecutive year in Forbes' 'The World's Best Banks 2025'. On April 14, 2025, Toss Bank announced its top ranking in the Korean sector of the Global Bank Satisfaction Survey, conducted in collaboration with the global market research firm Statista. This recognition follows its victories in 2023 and 2024, marking a remarkable achievement for the relatively young bank.
The survey evaluated over 385 banks worldwide, gathering insights from more than 50,000 financial consumers across 34 countries. Unlike traditional evaluations that often focus solely on asset size or financial performance, this survey prioritized customer experience and satisfaction. The assessment criteria included seven categories: overall customer satisfaction, recommendation intention, trustworthiness, terms of use (fees and conditions), customer service, digital service, and financial advice.
Toss Bank excelled in five of these categories: customer satisfaction, recommendation intention, terms of use, customer service, and digital service, clinching the top position in each. Particularly noteworthy is its performance in the digital service category, where it received the highest score, underscoring its commitment to providing a user-friendly digital banking experience.
Launched in October 2021, Toss Bank has rapidly grown its customer base, surpassing 12 million customers within just three and a half years. The bank has distinguished itself from traditional financial institutions through its innovative services and customer-centric product designs. Features such as the 'Get Interest Now' function and collaborative loan products with local banks exemplify its forward-thinking approach.
A representative from Toss Bank remarked, "The achievement of being ranked No. 1 for three consecutive years is significant as it indicates that customers view Toss Bank not just as a convenient bank, but as a trustworthy and recommendable one." This sentiment reflects the bank's ongoing commitment to creating a financial environment that is accessible and secure for all users.
The recognition from Forbes is not merely a badge of honor for Toss Bank; it represents a growing trend in the banking industry where customer satisfaction is becoming increasingly paramount. As consumers become more discerning, banks must adapt by enhancing their services and ensuring that their offerings align with customer expectations.
Toss Bank's focus on digital services has been a game-changer. The bank's website and mobile app are designed with intuitive interfaces that make navigation seamless for users. This design philosophy has resonated well with customers, contributing to high satisfaction ratings. The bank's ability to leverage technology effectively is a key factor in its success, particularly in a landscape where digital banking is becoming the norm.
In today's fast-paced world, the ability to provide reliable and efficient banking services is crucial. Toss Bank's success story is a testament to the importance of understanding customer needs and responding to them proactively. The bank is not resting on its laurels; instead, it is looking to the future with plans to further enhance its offerings.
As the banking sector continues to evolve, Toss Bank is poised to lead the charge in redefining what customers expect from their banks. The focus on sustainable customer-centric management practices will likely serve as a model for other financial institutions aiming to improve their standings in future evaluations.
In conclusion, Toss Bank's achievement in being recognized as the top bank in Korea for the third year running underscores its successful strategy of prioritizing customer satisfaction and innovative digital services. With a growing customer base and a commitment to excellence, Toss Bank is not just a bank; it is a pioneer in the digital banking revolution.
