Set-jetting—traveling to the filming locations of TV series and movies—was one of the biggest drivers of tourism in 2024. This year, it is predicted to continue inspiring vacationers to discover the reality behind alluring on-screen worlds. From the eccentricity of Wicked to the enchanting wilderness of the highly anticipated Snow White, here are the hottest set-jetting destinations in Europe for 2025.
If you’re excited for The Salt Path, visit Three Mile Beach in Cornwall. Raynor Winn’s upcoming series The Salt Path recounts an evocative story along the rugged beauty of the UK's South West Coast Path. Walking the full 1,014-kilometer route can take weeks, but travelers can get a taste at Three Mile Beach, with stylish beach houses just steps from the Atlantic and unparalleled access to coastal trails. Vacationers can embrace the rhythm of the sea and forge their own stories of resilience and renewal inspired by the series.
If you’re excited for Snow White, visit the Austrian Alps. On her excursion, Snow White discovers a magical world of nature and wildlife—a sense of wonder travelers can also discover. A perfect spot to stay is at the hotel 𘪵eriro, located high up in the mountains far from any interaction. With limited Wi-Fi and no television, the hotel encourages guests to disconnect from the digital world and embrace nature. Guided barefoot forest hikes, animal watching, meditation, mountain biking, and climbing all await.
If you loved Wicked, visit Soho in London. Dive deep and experience Soho’s electrifying atmosphere, alongside the festive flair embodied by the film Wicked. Stay at Broadwick Soho, featuring 57 playful rooms with vibrant decor and artworks from artists like Andy Warhol. Take pleasure in panoramic views of Soho’s buzzing backstreets from its rooftop bar Flute, or enjoy intimate live gigs with world-class artists, psychic readings, and Gospel choirs.
If you loved Gladiator, don’t miss Tuscany, Italy. The serene Tuscan countryside served as the backdrop for Russell Crowe’s character Maximus’ homeland, filled with olive groves, cypress trees, and vineyard-clad hills. Following the excitement of the 2024 film release, fans are flocking back to this iconic location. Tuscany Now & More offers 130 properties across Italy, including beautifully restored farmhouses echoing Maximus’ homeland.
If you loved The Day of the Jackal, then visit Istria, Croatia. While the hit 2024 Netflix series The Day of the Jackal is set in Cadiz, it highlights the star Charles’s sprawling house located right here. Guests can rent out the village-style property for around $1,000 per night during the offseason. But if that's out of reach, nearby Meneghetti Wine Hotel & Winery offers another wonderful getaway. Tucked away on Istria's northwestern peninsula, eager set-jetters can return from Charles’s house for al fresco meals and explorations of the estate's 50 acres of olive groves and vineyards.
More than ever, travelers want customized experiences with significant impacts. Here are more trending destinations for 2025.
Sri Lanka—often referred to as the ‘Spice Island’—is a tropical paradise close to home. Nestled within the Indian Ocean, this tear-shaped island has captivated travelers for centuries with eight UNESCO World Heritage Sites, aromatic spice gardens, golden beaches, and 1600km of coastline. Amazing culinary delights await all who visit.
Arrábida—located on Portugal’s Setúbal Peninsula—features pristine Moorish castles, stunning landscapes, and excellent wines. This region has attracted settlers from the Phoenicians to the Romans, with their influences visible throughout the architecture and archaeological sites. A highlight is the Convento da Arrábida, the 16th-century Franciscan monastery perched on the mountainside.
Raja Ampat, tucked away in the pristine waters of Indonesia’s West Papua province, comprises over 1,500 islands, cays, and shoals. It is the ideal location for divers, snorkelers, and nature enthusiasts. The rich waters house more than 75 percent of the world’s known coral species and over 1,500 species of fish. Raja Ampat’s islands are inhabited by indigenous Papuan communities who live harmoniously with nature.
Albania—a land of contrasts—boasts ancient ruins next to modern cities; cultural heritage thrives amid rapid modernization. Its accessibility, affordability, and diverse attractions make it appealing. From UNESCO-listed towns to local cuisine and natural beauty, Albania has something for everyone.
Faroe Islands—a self-governing archipelago under the Kingdom of Denmark—comprises 18 rocky volcanic islands between Iceland and Norway. Renowned for stunning landscapes and rich histories, the Faroes offer unforgettable journeys well off the beaten track.
Colombia—the vibrant heart of South America—delivers natural beauty through its Caribbean coastline, Amazon rainforest, and Andes mountains. Travelers can visit cultural centers like Medellin and Bogotá and explore the Coffee Triangle to learn about coffee preparation and sample some of the globe’s finest brews.
Puglia—a captivating southern Italian region—offers authentic experiences away from overcrowded tourist spots. With the Adriatic Sea on the east and the Ionian Sea on the west, Puglia entices beach lovers with beautiful shores and inland charm through its rich historical heritage and scrumptious regional cuisine.