With prom season just around the corner, young fashionistas are already searching high and low for the perfect dress to make their night unforgettable. This year, trends indicate some distinct preferences among increasing interest for certain styles and colors, as analyzed by fashion experts at Terry Costa.
Leading the way, blue has emerged as the color of choice for 2025 prom dresses, accumulating 201,740 average monthly searches. This interest is 20% higher than the second most popular color, purple. The vibrancy of blue has been on display at various high-profile events, with stars like Selena Gomez dazzling attendees at the Golden Globes in a soft Cinderella-blue gown. Likewise, Kate Hudson captured attention with her sleek navy-blue dress. Among the shades of blue, royal blue, light blue, and navy blue are most frequently noted, indicating favor among young shoppers.
The focus on specific colors reflects shifts on runways for Spring/Summer 2025, where both pastel and electric shades have taken center stage. The public’s fascination with these hues is documented by the soaring interest, particularly for searches related to ‘blue prom dress’ which command nearly 30,000 inquiries each month.
When it come to fabrics, sequins reign supreme. With 20,120 average monthly searches, dresses adorned with sequins are more than 90% more popular than satin, which claims the second spot with just over 10,000 monthly searches. The luxurious feel and sparkle of sequined fabrics make them the ideal choice for prom, allowing teenagers to shine on their special night. Silk is also gaining traction, noted for its rich texture, with average monthly searches reaching nearly 9,000.
Turning to silhouettes, corset dresses capture the heart of this year’s trends, being the clear favorite with 42,100 monthly searches—144% more than the mermaid style, which ranks second with 17,240 searches. There’s something enchanting about corset silhouettes; they strike the perfect balance between elegance and sensuality, appealing to the blossoming identity of young women on the brink of adulthood. Ball gowns, evoking fairy-tale styles often associated with prom, take third place with roughly 12,000 searches. This aligns with the growing popularity of tulle fabric, which enhances the dreamy quality of the ball gown look.
“At this stage of life, teenagers are still figuring themselves out, leaning toward adulthood but still maintaining ties to their childhood,” explains Tina Loyd, CEO at Terry Costa. “The mix of elegance and sensuality in corset dresses, combined with a princess-like charm, makes them the perfect choice for prom night.” This sentiment resonates particularly well with those who wish to experience the enchantment of prom.
When it pertains to embellishments, floral designs seem to capture the spirit of spring, attracting 55,160 average monthly searches, which is 159% more than ruffles— the second favorite for detailing. The popularity of florals indicates their connection with themes of rejuvenation and growth, characteristics commonly linked to springtime and youthful celebration.
“Considering the most popular searches for dresses this prom season, it’s noticeable... from fabric to details,” states Loyd. This speaks volumes about the youthful trends reflecting enchantment through fabric choices and ornamental details.
Therefore, it’s evident: the 2025 prom season harbors preferences leaning toward whimsy and traditional fairy-tale aesthetics, where young women go through pivotal identity shifts. Whether they choose corset silhouettes paired with strapless designs or opt for romantic off-the-shoulder ball gowns, they are guaranteed to leave lasting impressions. This year, prom dresses seem to encapsulate more than just styles; they evoke sentimentality wrapped up with youthful exuberance.