In a delightful twist of creativity, actress Tomoyo Harada, 57, is set to star in a new commercial for Suntory's non-alcoholic beer-taste beverage, "All-Free." This exciting collaboration with the comedy duo Batteriiz will begin airing nationwide on April 21, 2025. The commercials feature two segments: the "Itazura" episode, where Ace, 30, playfully draws on Harada's face while she sleeps in a hammock, and the "Magic" episode, showcasing Harada performing magic tricks for the duo.
The "Itazura" segment captures a lighthearted moment where Ace successfully draws a thick line on Harada's forehead in one take, eliciting laughter from the crew. The playful atmosphere is enhanced by the chemistry between the actors, who seem to share a camaraderie akin to long-time friends. Harada's encouragement, "Please don’t hold back!" sets the stage for Ace's mischievous act, which he humorously admits could have gone awry, saying, "I almost drew it vertically!" This interaction not only showcases their comedic timing but also underscores the fun spirit of the shoot.
As part of a broader marketing strategy, Suntory is revitalizing the "All-Free" brand this spring by adjusting the ingredient mix to enhance its flavor, creating a richer taste reminiscent of beer. In addition, the company is launching two new sour-taste variants—"All-Free Clear" in Lemon & Lime and Bitter Orange—set to hit the shelves on April 22, 2025. These new offerings will maintain the brand's commitment to zero alcohol, calories, sugars, and purines, making it a refreshing option for those seeking a non-alcoholic beverage.
In a recent interview, Ace expressed his excitement about the collaboration, humorously stating that he was thrilled to participate in a project that allows him to enjoy non-alcoholic drinks, given his inability to consume alcohol. Harada, on the other hand, shared her aspirations for the summer, revealing a desire to learn how to cook Thai and Vietnamese cuisine, stating, "I want to learn ethnic dishes, as I have little knowledge of them. If I can get guidance from local experts, I think I can cook them deliciously."
The "Magic" episode of the commercial features Harada performing a magic trick where she transforms the "All-Free" cans into the new "All-Free Clear" variants, much to the amusement of her co-stars. Harada's confident demeanor as she reveals the transformed drinks adds an engaging element to the commercial. The playful banter continues as Ace and Teraoka react with surprise and delight, exclaiming, "Wow, what’s this? It’s a sour taste! It’s delicious!" Harada’s satisfied smile reflects her joy in sharing this moment with her co-stars.
Filming the commercials was not without its amusing challenges. In the "Magic" segment, Harada initially struggled with the placement of the cloth used to conceal the drinks, which led to a humorous moment where she accidentally revealed the cans. She laughed, admitting, "Oh no, everything is visible!" This lighthearted atmosphere permeated the set, showcasing the fun and collaborative spirit of the production.
The commercials are designed to highlight the vibrant and enjoyable experience associated with the "All-Free" brand, reinforcing its appeal to consumers looking for a refreshing beverage option. With the tagline "Everyone's All Free," Suntory aims to convey a sense of inclusivity and joy that resonates with audiences across Japan.
As the release date approaches, anticipation builds around how the commercials will be received by the public. The chemistry between Harada and Batteriiz is expected to captivate viewers, drawing them into the lighthearted and fun narrative crafted for the campaign. Suntory's strategic refresh of the "All-Free" brand, coupled with the engaging performances of Harada and the comedy duo, promises to create a memorable marketing experience.
In summary, the new commercials for Suntory's "All-Free" not only showcase the brand's innovative approach to non-alcoholic beverages but also highlight the importance of fun and friendship in enjoying life's moments. As Harada and Batteriiz embark on this journey together, viewers can expect to see a delightful blend of humor, magic, and refreshing taste that embodies the spirit of "All-Free." With the launch of these new products and the engaging commercials, Suntory is poised to strengthen its presence in the non-alcoholic beverage market.
