The Tokyo Auto Salon 2025 is set to attract automotive enthusiasts as it opens its doors from January 10 to January 12 at Makuhari Messe, Chiba, showcasing innovative vehicles and the latest trends from notable manufacturers. Daihatsu and Toyota Gazoo Racing (TGR) are among the key players expected to make waves at the event, emphasizing their commitment to motorsports and community-focused automotive solutions.
Daihatsu has announced the debut of seven vehicles at the salon, including the much-anticipated turbocharged Mira eS GR SPORT Concept. This model is said to incorporate features aimed at enhancing the driving experience for all enthusiasts, highlighting Daihatsu's mission to not only push the boundaries of motorsports but also to make the thrill of driving more accessible. The vehicle will be equipped with both turbo and manual transmission capabilities, inviting more people to enjoy motorsports.
According to Daihatsu’s representative, "We aim to expand the enjoyment of motorsports and make it accessible to everyone," which aligns with their strategic objectives at the Auto Salon.
Further demonstrating their commitment, Daihatsu plans to exhibit several vehicles involved in motorsports, including the Mira eS which is actively participating in the All-Japan Rally Championship and the Copen GR SPORT, alongside the Hijet Truck Jumbo EXTEND2 which has served as support vehicles.
On the other hand, Toyota Gazoo Racing is shifting its focus back to its roots with the theme centered around the Nürburgring—an iconic name within motorsport circles, often associated with rigorous vehicle testing and development. Akio Toyoda, the chairman of Toyota, noted during their presentation, "This theme reflects our foundation of vehicle development influenced by experiences at the Nürburgring." This encapsulates TGR's philosophy, where motorsports serve as the core inspiration for producing vehicles.
At the event, TGR will display several historical racing figures, including the Toyota Supra used for Nürburgring training, and cars like the Altezza and LFA which have participated in various endurance races, such as the 2007 24-hour Nürburgring race.
Added to their showcase will be discussions about their motorsport experiences, with seminars focusing on challenges faced during their Nürburgring endeavors. A series of demonstration runs featuring notable professional drivers, including Toyoda himself and renowned rally racers, will highlight their commitments to racing innovation and excellence.
The collective efforts of Daihatsu and TGR not only showcase their latest engineering marvels but also serve to promote the spirit of motorsports among the general public. This event can be seen as part of their larger strategy to strengthen community ties through automotive excellence.
Both brands' attendance at the Auto Salon reflects growing trends within the industry focusing on electrification and sustainability. They are nudging toward innovations aimed not only at performance but also at ecological impacts and community needs, showcasing vehicles like the Hijet Truck Lift Disaster Support Vehicle and Atrey WILDRANGER2, which feature disaster relief capabilities and improved on-site work environments.
With the anticipation building for the Tokyo Auto Salon 2025, car lovers and industry experts alike can expect to witness transformative designs and ideas, bridging the gap between competitive driving and recreational enjoyment for everyday consumers. The exhibit will set the stage for discussions about the future of the automotive industry, reinforcing the idea of motorsports as more than just racing, but as integral to creating vehicles with real-world applications and community benefits.