On April 15, 2025, the table order company Tioder, led by CEO Kwon Seong-taek, released its highly anticipated 'Order Trend Report,' which analyzes cumulative order data from the year 2024. This comprehensive report sheds light on how various factors, such as menu composition, ordering times, weather conditions, and commercial district types, influence customer choices.
One of the standout findings from the report is the significant impact of menu stickers on order rates. Tioder discovered that menus featuring stickers labeled 'recommendation,' 'best,' and 'popular' achieved an average order rate more than twice that of menus without such stickers. This insight underscores the effectiveness of visual communication in the table ordering environment, where customers are often swayed by simple, eye-catching indicators.
In practical settings, many stores have begun to actively utilize these stickers for their key products. Customers have shown a tendency to intuitively recognize popular items, leading to an increase in natural selections. The presence of these stickers not only enhances menu visibility but also guides customers toward making choices they might not have considered otherwise.
This finding has prompted many establishments to rethink their menu presentation strategies. By employing visual cues like stickers, restaurants can significantly alter customer behavior and, ultimately, boost sales. Tioder’s report suggests that even small details, when optimized, can create substantial opportunities for enhancing revenue streams.
The 'Order Trend Report' is accessible to the public through Tioder’s team blog site. It offers a wealth of practical insights that can be immediately applied in the field. Beyond the sticker analysis, the report delves into various aspects of customer behavior, including ordering patterns based on different times of the day, effective menu pairings, and tips for transitioning payment methods.
According to a Tioder representative, "Through data analysis, even a small detail can change the flow of a store's revenue. We plan to continue publishing reports that provide practical assistance to restaurant owners based on solid data." This commitment to data-driven insights reflects Tioder’s dedication to supporting its clients in navigating the competitive landscape of the food service industry.
As the restaurant sector continues to evolve, understanding customer preferences and behaviors becomes increasingly crucial. Reports like Tioder’s are invaluable tools for businesses aiming to stay ahead of the curve. By leveraging data analytics, restaurants can refine their offerings and enhance the overall dining experience for customers.
In conclusion, the findings from Tioder’s 'Order Trend Report' highlight the importance of visual elements in menu design and customer engagement. As restaurants adapt to changing consumer preferences, insights derived from data analysis will play a pivotal role in shaping strategies for success in the table ordering landscape.
