Tim Hortons is all set to bring back its beloved Roll Up To Win contest, delighting many customers who have long anticipated its return. Starting February 24, 2025, and running until March 23, 2025, patrons will once again be able to roll up the rims of their hot beverage cups to reveal exciting prizes.
The café chain recently announced the reintroduction of the physical cups after receiving customer feedback about last year's entirely digital contest. Many Tim Hortons fans expressed their nostalgia for the tactile experience of rolling up the rim, reminiscent of the classic format initiated back in 1986. Hope Bagozzi, the Chief Marketing Officer for Tim Hortons, said, "Guests loved celebrating the 60th anniversary of Tim Hortons with us last year, and it inspired us to bring back some classic Roll Up cups this year for a limited time – get them when you can as we expect they'll go fast!" This return to form offers customers both fond memories and the chance to win wonderful prizes.
The Roll Up To Win contest, officially known as Roll up the Rim to Win until 2020, transitioned to digital during the pandemic to minimize contact between staff and customers. This year, with safety measures still at the forefront, customers will show staff their winning cups before disposing of them, effectively balancing nostalgia and health protocols.
While only hot beverage cups will feature the physical rolling rim, participants can still engage through digital rolls by purchasing select cold beverages, breakfast sandwiches, wraps, and lunch items as part of the promotion. Each eligible purchase earns customers one digital roll. Interestingly, Tims Rewards members will be able to earn additional digital rolls by bringing their own reusable cups when ordering eligible drinks. “Last year after Roll Up, we did hear some feedback from guests... missing the cup, the really tactile rolling up the rim,” said Bagozzi, emphasizing the desire among loyal customers for the physical aspect of the game.
This year’s contest features millions of prizes, ranging from electric vehicles, lavish vacations, high-end electronics, gift cards, and popular Tims treats such as coffee and Timbits. A comprehensive prize pool is set to attract participants, promising rewards from both the digital and physical means of engagement. This year’s Roll Up To Win contest also allows for multiple entry points, combining physical cup wins with the digital option, ensuring plenty of chances to win.
Each purchase from February 24 until March 23 will also come with the opportunity for participants to reveal their digital rolls through the Tims app. A significant bonus awaits Tims Rewards members who purchase eligible Tims at Home products, receiving three digital rolls per purchase. For those opting to open new Tims Mastercards, there are 50 bonus digital rolls available—adding even more excitement for avid competitors!
While the promotion has been highly successful for Tim Hortons over the years, the introduction of physical rolling cups adds a new twist to the annual event, rekindling the thrill of uncertainty among customers as they anticipate their potential prizes. This nostalgia paired with enhanced digital engagement options reflects Tim Hortons' commitment to versatility and responsiveness to customer preferences.
Conclusively, Tim Hortons’ returning Roll Up To Win contest not only connects the past with the present but also lays the groundwork for future promotions based on customer reaction and satisfaction. With the excitement building for the upcoming launch, both old fans and new participants can expect the campaign to bring fun, joy, and perhaps the chance to win something truly worthwhile during this limited-time offer.