A new phrase is captivating social media, and it all started with TikTok. The expression “very demure, very mindful” has gained immense traction thanks to content creator Jools Lebron, known as @joolieannie.
Lebron's original video racked up over 10 million views where she associated these words with her approach to work and daily life. “You see how I do my makeup for work? Very demure. Very mindful,” she says, highlighting how her appearance reflects her demeanor.
Lebron describes her routine with sincerity, stating, “I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work.” Her playful yet pointed critique offers viewers insight on how to blend professionalism with modesty.
This trend is not just limited to workplace etiquette; it has expanded to various everyday situations. Lebron humorously illustrates this by sharing how to be demure and mindful when boarding airplanes or exiting themed shows.
Many TikTok users are now applying the phrase to their own lives, demonstrating actions or styles as being “very demure and very mindful.” This has led to parodic interpretations of mundane tasks like eating doughnuts or waiting patiently at airports.
What exactly does “demure” mean? By definition, it refers to behavior characterized as reserved or modest and can apply to clothing and makeup styles.
The virality of the phrase does not imply any significant underlying meaning; it’s primarily viewed as a humorous commentary on the influencer culture. Jools herself has acknowledged the lighthearted nature of her content.
Interest hasn’t waned with viewers eagerly adopting the phrase and integrating it humorously within their routines. The hashtag #verydemure is prominently featured across TikTok videos, leading to numerous interpretations driven by the community's creativity.
Even celebrities have picked up on the trend, with public figures like Angel Reese joining the fun by tweeting their fondness for the catchphrase. “I can’t stop saying ‘very demure, very mindful,’” she humorously admitted.
Some TikTokers have taken it even cheesier, using the phrase to describe unique situations like handling snacks or responding to usual dramas. For many, this trend provides not just laughs but also serves as a social commentary on how people present themselves today.
“Very demure, very mindful” is deliberately silly, perhaps acting as satire on social media’s obsession with polished appearances. It stands as a reminder to embrace simplicity and authenticity.
Interestingly, the phrase has also garnered comparisons to other TikTok trends, like “Brat Summer” and “Cottagecore,” highlighting how quickly trends evolve on the platform.
That said, Jools' brand of humor combined with her relatable approach has clearly struck a chord, making her videos accessible and enjoyable to the broader audience. “Be mindful of why they hired you,” she quips, blending humor with social wisdom.
So, as TikTok continues to evolve, “very demure, very mindful” may signify more than just downtime laughs. It’s also about embracing the mix of humor, authenticity, and contemporary culture.
This trend, served with wit and relatable charm, shows how everyday actions can be celebrated. With the internet buzzing, the significance of how we represent ourselves remains ever current.
Whether to inject levity or as a clever quip, the trend serves as both entertainment and soft critique. It’s not simply about being demure but acknowledging personal nuances intertwined with social expression.
All things considered, Jools Lebron's phrase captures the unique state we’re all living through on platforms like TikTok. The blend of humor and self-awareness engages viewers and encourages genuine responses.
At its core, it’s about sharing experiences and fostering community connections. So, as this viral trend makes its rounds, it invites everyone to partake—wherever you are, be “very demure, very mindful.”
