TikTok Shop has introduced its Easy E-Receipt 2.0 program with ambitious goals of bolstering local businesses and transforming shopping experiences for Thai consumers. According to reports, enrollment for the initiative has skyrocketed, doubling participation from last year and leading to significant sales increases within the first three days for participating retailers.
This year alone, TikTok expects four times more stores to partake in the program compared to last year. The numbers suggest not only overwhelming interest among businesses but also swift transactional success, which is encouraging for the digital economy, especially as Thailand gears up for the Chinese New Year celebrations.
According to TikTok Shop’s data, the first three days of the Easy E-Receipt 2.0 program showed marked sales spikes for stores involved. The numbers are particularly promising as local businesses seek ways to attract consumers during seasonal shopping events. The initiative aligns well with cultural moments like Chinese New Year and Valentine's Day, encouraging shoppers to engage more within the platform.
During the last week, engagement metrics linked to the Lunar New Year have flourished. The TikTok Creative Center noted over 600,000 posts associated with hashtags like #ตรุษจีน (Chinese New Year) and #อาหมวย, showcasing the Thai community's enthusiasm for this festive shopping period. This cultural trend translates directly to consumer behavior, with online searches for festive items increasing by 370% over the past week, indicating consumers' eagerness to celebrate.
Among the trending products are Chinese New Year attire like traditional shirts, decorations for festive occasions, and table cloths. Research shows this cultural relevance greatly aids retailers’ visibility and sales. Importantly, products tied to these celebrations are being searched more extensively on TikTok Shop, reflecting the platform's centrality to contemporary shopping habits. The top ten items this year include:
- เสื้อตรุษจีน (Chinese New Year shirt)
- ของแต่งตรุษจีน (Chinese New Year decorations)
- ชุดกระดาษไหว้บรรพบุรุษ (Paper offerings for ancestors)
- กระเป๋าตรุษจีน (Chinese New Year bags)
- ผ้าปูโต๊ะวันตรุษจีน (Tablecloth for Chinese New Year)
- โคมเต็งลั้ง (Lanterns)
- ชุดกี่เพ้ายาว (Long qipao)
- น้ำพุเสริมฮวงจุ้ย (Feng Shui fountains)
- ของขวัญตรุษจีนให้ผู้ใหญ่ (Gifts for elders during Chinese New Year)
- สติกเกอร์ตรุษจีน (Chinese New Year stickers)
The Easy E-Receipt feature is aimed at making the shopping and tax processes smoother for consumers. Starting January 16 through February 28, shoppers who purchase from designated stores can easily request electronic tax invoices or receipts right through the chat function in the TikTok Shop app. Eligible tax benefits are anticipated, with individuals able to claim deductions of up to 50,000 baht, making it financially attractive to participate.
Ms. Kranika Niwatthayuwong, Head of FMCG at TikTok Shop Thailand, emphasized the organization's commitment to bolstering local businesses through the Easy E-Receipt program. "This program will not only invigorate Thailand's digital economy but also create easier discovery opportunities for stores by consumers. Our focus is on enabling simple communication through the app as consumers support local products," she asserted.
Besides the Easy E-Receipt initiative, TikTok Shop is planning additional consumer promotions like PAYDAY events and special campaigns around February 2, with substantial discounts and offers more than 80% off on selected items, all aimed at maximizing customer engagement and participation.
For consumers and merchants alike, the Easy E-Receipt initiative highlights TikTok Shop's direction toward enhancing customer interactions and promoting local entrepreneurship within Thailand. The benefits of tax receipts, combined with strategic seasonal marketing, position TikTok as both a marketplace and cultural touchpoint during key shopping periods.
Local retailers interested in joining the program can find detailed information on the TikTok Shop Academy, creating opportunities for enhanced visibility and engagement as the platform continues to orbit cultural celebrations, driving sales and consumer connection through the app.