In the ever-evolving world of social media, TikTok and Pinterest are emerging as powerful platforms for brands and creators alike. As of 2024, TikTok trends continue to captivate audiences with their unique blend of creativity and engagement, while Pinterest is carving out its niche as a go-to platform for inspiration and shopping.
Metricool, a leading dashboard for social media insights, highlights the current viral TikTok trends that are taking the platform by storm. One notable trend features a catchy song by Sabrina Carpenter, where creators showcase nonchalant gymnastics splits alongside humorous falls, all while channeling the vibes of “calling out my ex.” This trend has sparked a wave of creativity, with many users relating their own experiences to the lyrics. As creators dive into this trend, they are not just entertaining but also educating their audiences about relationships and personal growth.
Another trend gaining traction involves a song by That Mexican OT, which has inspired a dance challenge centered around the theme of dental hygiene. Users are encouraged to floss their teeth while dancing, and Metricool suggests utilizing the ‘on screen text’ feature during video editing to enhance TikTok SEO. The hashtag #grillz is also trending, making this a fun and engaging way to promote oral health.
In a different vein, a trend that captivates viewers until the very end features toddlers and their amusing antics. This trend keeps audiences guessing whether the toddler will share their treats or hold onto them, demonstrating the power of suspense in video content. Metricool provides insights into viewer retention, allowing creators to see how many people stay engaged until the last second of their videos.
Moreover, a catchy line from a Post Malone and Jeremih song, “I was cooking and I burned the bacon,” has inspired creators to share their own humorous hook-up horror stories. By using the original audio and adding on-screen text, creators can connect with audiences on a relatable level, attracting more views and engagement.
Meanwhile, Pinterest is positioning itself as a vital player in the social commerce sphere. As of April 2024, it ranks as the 15th most-used social media platform globally, with 553 million monthly active users. Notably, 42% of consumers have a profile on Pinterest, indicating its significant reach among potential shoppers.
One-third of Pinterest shoppers boast an annual income exceeding $100,000, making the platform particularly appealing for luxury brands. In Q4 of 2024, Pinterest generated a remarkable $1.15 billion in revenue, showcasing its profitability and stability as a marketing avenue.
Moreover, Pinterest's annual trend predictions have proven to be highly accurate, with an 80% success rate over the past five years. The 2025 predictions include various aesthetics such as Fisherman, Castlecore, and Sea witch-inspired makeup looks, providing brands with valuable insights into upcoming trends.
Pinterest users are predominantly female, with 69.4% identifying as women. The largest segment of users is Millennial women aged 25-34, accounting for 20.4% of the platform's audience. This demographic insight is crucial for brands targeting female consumers, particularly in industries like fashion, home decor, and wellness.
Furthermore, Pinterest boasts a positive reputation, with 78% of users reporting that the platform makes them feel good. This positive sentiment fosters a conducive environment for brand interactions, as users seek inspiration and education. It’s reported that 85% of weekly users have made a purchase based on a pin they saw, highlighting the platform’s effectiveness in driving sales.
As the advertising landscape evolves, brands are increasingly leveraging AI technologies to enhance their marketing strategies. In 2024, AI emerged as a transformative force in advertising, enabling brands to optimize ad campaigns and make real-time adjustments based on consumer behavior. This trend is expected to continue into 2025, with AI facilitating hyper-personalization and content automation.
Google’s introduction of AI Overviews aims to streamline search results, providing concise answers to user queries. This shift underscores the importance for brands to adapt their SEO strategies to remain visible in an increasingly competitive landscape.
The concept of “Search Everywhere Optimization” reflects a significant change in how users seek information across various devices and platforms. With privacy-focused search engines like DuckDuckGo and AI-integrated platforms like Bing gaining popularity, marketers must diversify their search presence beyond traditional engines.
In response to the overwhelming volume of advertisements, brands are urged to focus on creating engaging content that captures consumer attention. The rise of short-form video content, particularly on platforms like Instagram Reels and YouTube Shorts, necessitates investment in high-quality production and innovative content strategies.
To combat ad fatigue, brands should foster meaningful interactions with consumers through engagement-driven content strategies. AI-powered tools can automate aspects of content creation, enabling rapid testing and iteration of creative assets, which is vital in today’s fast-paced digital environment.
As we move deeper into 2025, the advertising industry stands at a crossroads where innovation and adaptability are paramount. Brands must embrace cutting-edge technology and human creativity to craft strategies that resonate with audiences. The integration of AI, the rise of new search engines, and the demand for dynamic content are not just trends; they are essential components for success in the evolving landscape of advertising.
In conclusion, both TikTok and Pinterest represent unique opportunities for brands to connect with their audiences in meaningful ways. With TikTok's focus on creativity and engagement, alongside Pinterest's emphasis on inspiration and shopping, marketers must harness the strengths of each platform to drive their strategies forward.
