The Festa do Peão de Barretos, celebrated as one of the largest rodeos in Latin America, opened ticket sales today for its 70th anniversary edition, set for August 21 to August 31, 2025. Tickets went on sale at noon local time and can be purchased via the Total Acesso website, where attendees must register with facial biometrics for enhanced security.
With expectations of drawing large crowds from both Brazil and abroad, the festival will run for 11 days at the Parque do Peão de Barretos, showcasing not only rodeo competitions but also musical performances and unique gastronomic experiences. The ticketing structure includes 11 different sections to accommodate diverse preferences, ranging from general access to exclusive VIP areas. The available options are:
- Parque/Rodeio
- Camarote Brahma
- Camarote Arena Premium
- Camarote Dagente
- Camarote VIP Superbull Ballantine’s
- Área VIP
- Pista Gold
- Pista Premium
- Stage Prime
- Pacotes Camping
- Queima do Alho
The celebrated singer Ana Castela, known for her vibrant contribution to Brazilian popular music and modern sertanejo, has been appointed as the ambassador for this momentous occasion. Her role emphasizes the event's link between traditional and contemporary Brazilian culture, particularly within the realms of rodeo and music. Organizers are set to announce additional programming details, including the lineup of performances and the schedule for rodeo competitions, later this year.
Historically, the Festa do Peão de Barretos has seen enormous attendance, with past events attracting over 1 million visitors. It has evolved from its inception by passionate rodeo enthusiasts back in 1956 to become not only the largest rodeo event in Brazil but also a significant cultural touchpoint. The growth of the festival over the decades has included impressive renovations to the Parque do Peão, which now spans over 2 million square meters, with the main arena capable of hosting 35,000 seated spectators and up to 50,000 standing.
This year's event promises the continuation of traditional rodeo activities alongside innovations like the popular "Queima do Alho," which showcases Brazilian culinary traditions. With the festival's integration of culture, sport, and entertainment, it stands as a pillar for economic activity, stimulating local business and providing myriad job opportunities during the festival period.
To maximize the experience at the Festa do Peão de Barretos, attendees are encouraged to purchase tickets early due to anticipated high demand. It’s recommended to arrive well before the events begin, as traffic and parking congestion are common during this popular celebration. It’s also customary for visitors to wear country-themed attire, including boots and hats, enhancing the authentic atmosphere of the festival.
This year’s extravaganza not only champions rodeo culture but also serves as a platform for new talent and artists, making it the biggest event of its kind. With less than six months remaining until the celebrations commence, now is the time to secure tickets to be part of this iconic occasion.