THENIME, the select shop operated by Baycrew's and specializing in vintage denim, is set to launch its collaboration with renowned artist Amane Murakami on January 10, 2025. This special partnership marks the second season of artistic clothing integration, where the vintage-inspired garments intertwine fashion and art.
The concept director of THENIME, Yoshimi Nagao, envisioned this collaboration to bring art directly to the clothing line, merging the unique characteristics of the brand with Murakami's artistic flair. Interestingly, the collaboration stems from their mutual friendship, which has now blossomed fully.
This new collection centers around 40 unique hand-painted shirts, with artistic designs featuring poetry and calligraphy inspired by Takagawa Shuntaro's poem “Haru ni.” Each shirt is crafted from vintage dress shirts and pajama fabrics sourced from Parisian flea markets, dating back to the 1930s and 1940s. Prices for these exclusive items will be set at ¥66,000 each.
Yoshimi Nagao emphasizes the intention behind the collaboration: "This collaboration was born from the desire to incorporate art and create unique pieces within the REAL CLOTHING proposed by THENIME," she stated. This approach not only adds aesthetic significance to the collection but also fosters individual expression through fashion.
The integration of art and fashion is not merely about aesthetics; it's about creating something meaningful and distinct. THENIME has positioned itself as more than just another vintage denim retailer; it aims to offer customers a sense of personality, individuality, and history with each piece. "Each piece is one-of-a-kind, reflecting individuality through vintage denim as THE foundation for our shop," Nagao noted.
The artistic aspects of the shirts are created using layered designs, with Murakami’s illustrations applied directly onto the fabric. This artistic method preserves the vintage charm of the garments, breathing fresh creativity and vibrancy back to these classic fabrics, transforming them from simple clothing items to wearable art.
The collaboration launches on January 10, 2025, at SELECT by BAYCREW’S located at Toranomon Hills Station Tower, Tokyo. The shop will be open from 11:00 AM to 8:00 PM, catering to fashion enthusiasts eager to own these remarkable pieces. Interested customers can reach the store directly at 03-3528-8262.
With each shirt being uniquely handcrafted and limited to just 40 pieces, these items not only represent high-quality craftsmanship but also signify the essence of individual artistry paired within the world of fashion. The collaboration between THENIME and Murakami is set to redefine how clothing can embody both style and art.
To capture this spirit of timelessness and modernity, THENIME encapsulates the phrase 'Put our DENIM on mood,' illustrating the shop’s mission to reflect contemporary feelings and styles through carefully selected vintage denim.
By bridging the gap between art and everyday wear through this unique collaboration, THENIME stands out, not just for its products but for its commitment to creating meaningful fashion experiences where creativity is embraced and individuality flourishes.