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15 February 2025

The White Lotus Season 3 Heads To Thailand, Boosting Tourism

Luxury settings and new characters mark the anticipated return of HBO's hit series, promising to attract global tourism to Thailand.

HBO’s hit series “The White Lotus” is returning for its third season, and this time, it’s heading to the exotic landscapes of Thailand, with its premiere scheduled for February 16. The show, which has captivated audiences with its dark humor and luxurious settings, is expected to boost tourism significantly as millions tune in to watch the latest installment, shot across the breathtaking islands of Koh Samui and Phuket.

Once again helmed by writer and director Mike White, “The White Lotus” promises to deliver its signature blend of intrigue, scandal, and beautifully portrayed locations. The third season features notable cast members including Carrie Coon, Michelle Monaghan, Jason Isaacs, and the Thai K-pop star Lalisa ‘Lisa’ Manobal, who plays the role of Mook, adding to the excitement of this much-anticipated season.

Mike White has certainly mastered the art of setting his series against alluring backdrops, having previously chosen the luxurious Four Seasons Resort Maui for its first season and the San Domenico Palace, another Four Seasons location, for the second. This time around, Thailand’s natural beauty and rich culture serve as the series' canvas. Just as previous seasons unveiled the hidden secrets of wealthy travelers, the third season promises to continue exploring the contrasts between affluence and reality.

According to CNN, many pivotal scenes will take place at the Four Seasons Resort Koh Samui, which will represent the titular White Lotus Resort & Spa. Audiences can expect to see lavish pool villas and exquisite dining areas showcased throughout the show. Other notable locations include the Anantara Mai Khao Phuket Villas, where scenes featuring beloved character Belinda were filmed, and various Phuket attractions like Ya Nui Beach and the historic Mandarin Oriental Hotel.

The anticipation surrounding these filming locations is palpable, with the Tourism Authority of Thailand recognizing what this could mean for the region’s tourism. “We are honored to have amazing Thailand featured as the filming location for the highly anticipated upcoming season of 'The White Lotus,'” said Governor Thapanee Kiatphaibool. She highlighted the kingdom’s natural allure and the rich experiences it offers to travelers, asserting the impact the show is likely to have on tourism.

The trailer for the upcoming season showcases not only the dazzling scenery but also hints at the interesting dynamics of new characters as they navigate their relationships among the luxurious backdrop. Carrie Coon, expressing her excitement for the season, remarked on how the show encourages personal reflection, emphasizing how stepping outside one's life can bring emotional challenges to the forefront.

Travelers are already reacting to the news, with Hotels.com reporting significant increases—up 40%—in searches for Koh Samui. This level of interest mirrors the response to season two, which resulted in a whopping 300% increase in inquiries about the filming location. It's clear the show has the power to transform destinations by showcasing not just their beauty but their ability to serve as backdrops for engaging storytelling.

HBO has divulged several filming locations, including iconic sites such as Choeng Mon Beach, Haad Rin Beach on Koh Phangan, and Mu Ko Ang Thong National Marine Park, marking the full scope of the areas affected by the show’s portrayal. This blend of entertainment and tourism creates a unique opportunity; viewers may find themselves longing to visit these real-life locations after watching the series.

Tourism officials believe the heightened interest reflects not only the visual appeal of the show but also its cultural representation of Thailand. The growth of themed travel packages emphasizing the experience of “The White Lotus” encourages fans to create their own journeys inspired by the rich settings showcased on screen.

For both longtime fans of the series and newcomers, the third season appears primed to explore new themes. While previous seasons tackled issues like privilege and jealousy, season three is poised to dig deep, grappling with heavier concepts of spirituality and personal suffering within the captivating splendor of Thailand.

Patrick Schwarzenegger, who portrays Saxon Ratliff, alludes to the family dynamics and relationships embedded within the plotlines, touching upon the common experiences many will find relatable. “Mike writes these really fascinating, yet messed up, dysfunctional characters,” he said, acknowledging the complexity present within the narratives. This depth adds unique flexibility to every character and story arc, ensuring viewers are engaged both emotionally and intellectually.

Natasha Rothwell, returning as Belinda, shares her thoughts on the series' commentary on elite lifestyles, emphasizing the balance of fun and critique. “It's fun to take the elite to task in such fun and interesting ways,” she stated. This light yet pointed reflection adds layers to the storytelling, making it all the more compelling as the season progresses.

With its third season set against the stunning backdrop of Thailand, anticipation is high for “The White Lotus” as it prepares to launch what promises to be another engaging chapter. Fans will eagerly tune in as the cast of characters navigate the lavish, and occasionally tumultuous, world of the titular resort.

HBO is poised to reveal the first episode soon, leaving audiences to wonder what dramatic twists and turns will emerge next, alongside the inevitable impact on Thailand’s tourism scene. Grab your seat—this season promises to be one for the ages!