The latest season of HBO's acclaimed series 'The White Lotus' has chosen Thailand as its vibrant backdrop, with filming locations spanning the lively cities and breathtaking beaches of Bangkok, Koh Samui, Koh Phangan, and Phuket. This development, set to premiere its first episode in February 2025, is creating ripples of excitement among fans and locals alike.
According to Agoda, interest in Koh Samui has surged significantly since the show was first announced, with searches for accommodation on the island increasing by 12%. Interestingly, interest from the United States has skyrocketed by nearly two-thirds, up 65% compared to previous months. Pierre Hawn, Agoda's director for Thailand, disclosed, 'The launch of Season 3 is something Thais and audiences from around the world are eagerly awaiting.'
The first two seasons of 'The White Lotus' garnered substantial attention, drawing tourists eager to explore the locations featured on-screen, termed “set-jetting.” The success of its previous seasons set the stage for Thailand to be chosen as the series’ next filming destination, aiming to capitalize on the tourism potential from this cultural phenomenon.
The series isn't just known for its plot but also for showcasing stunning locales, and Thailand’s renowned beaches are sure to captivate viewers. The picturesque Hotel Cape Panwa has been confirmed as one of the filming sites, offering potential guests the opportunity to retrace the steps of their favorite characters. Known for its luxury and idyllic scenery, the hotel presents itself as not just accommodation, but as part of the entire 'White Lotus' experience for excited fans.
Along with Hawn's comments, the Thailand Tourism Authority noted how this season's shooting could transform Koh Samui, Phuket, and surrounding regions. ‘The Green Light for The White Lotus signifies Thai locales as top choices on the world map’, said local government officials, reinforcing the impact such productions have on tourism.
Adding glitz to the cast are well-known figures including Patrick Schwarzenegger, son of Hollywood action star Arnold Schwarzenegger, and Lisa Manoban, the dynamic BLACKPINK star making her acting debut as 'Mook', a hotel staff member. This not only enlivens the show’s narrative but also brings additional allure to the filming locations as fans seek to spot their idols.
With Thailand’s scenic geography, coupling with the engaging storylines of 'The White Lotus', the stage is set for the series to highlight everything from vibrant city streets to serene beaches. It’s more than just shooting; it’s about weaving Thailand's unique charm and culture throughout the show.
On the cusp of the series premiere, excitement isn’t limited to the local population but radiates worldwide. Tourists are getting ready to explore the implemented tourism campaigns aimed at coinvesting with the series. Even before the show airs, Thailand is already likely to experience heightened interest due to the allure of its featured locales.
To match this surge, prominent hotel brands, particularly Hotel Cape Panwa, are rolling out packages aimed at fans dreaming to experience the set-jetting phenomenon firsthand. Their 'Director Package' includes luxurious stays, with rates starting at 22,300 baht for two people. The promise of stunning views of the Andaman Sea, coupled with exclusive afternoon tea experiences, hits the target well among fans and tourists alike.
Such packages aim to recreate the luxury feeling depicted within the series, catering to guests who seek to embody the opulence of the 'The White Lotus'. Various dining and spa offerings are anticipated to provide tastes of comfort, adding to the overall experience.
The heavy promotional drive for the series will undoubtedly stimulate additional tourist activity well beyond its initial airing. Destinations like Koh Samui will not only benefit directly from increased visitor traffic, but also receive heightened visibility on the global stage.
With the combination of breathtaking locations, star-studded casts, and global interest, 'The White Lotus' Season 3 promises to bolster Thailand's tourism industry, marking yet another chapter of the country's thriving travel narrative.
There’s no doubt 'The White Lotus' will continue to captivate not just those on screen, but audiences at home with its rich storytelling, all whilst shining the spotlight on Thailand’s exceptional hospitality.
Looking beyond the show, this could herald the dawn of future productions choosing Thailand as their backdrop, reinforcing its reputation as a premier destination for film production and tourism.