The Weeknd has unveiled the official music video for his latest single, "Drive," from his sixth studio album, Hurry Up Tomorrow, just days after dropping the second trailer for the upcoming film of the same name. Directed by the acclaimed filmmaker Trey Edward Shults, who also helmed the movie, the video features actress Jenna Ortega, who plays a significant role in the film.
In the visually striking music video, Ortega and The Weeknd, whose real name is Abel Tesfaye, share a serene moment on a neon-lit Ferris wheel at a carnival, capturing a dreamlike atmosphere. The video then transitions into a long, introspective drive through the day and night, showcasing the pair's connection amidst a backdrop of vibrant carnival lights. However, the video takes a dark turn as it concludes with a haunting shot of The Weeknd asleep in a bathtub, adding a layer of mystery to the narrative.
Hurry Up Tomorrow, the album, was released in January and debuted at number one on the Billboard 200 chart. The film, which is set to premiere in theaters on May 16, 2025, follows a musician plagued by insomnia, portrayed by Tesfaye, who embarks on an odyssey after meeting a stranger, played by Ortega. This odyssey pushes him to confront the deepest parts of his identity and reality, according to the film's official description.
The project was produced by The Weeknd's Manic Phase along with Reza Fahim, the late Kevin Turen, and Harrison Kreiss. Executive producers include Ortega, Shults, Michael Rapino, Ryan Kroft, Wassim "Sal" Slaiby, and Harrison Huffman. The film also stars Barry Keoghan, who joins Tesfaye and Ortega in this exploration of existential themes.
In a recent announcement, The Weeknd revealed that he will embark on a new stadium tour across North America this year, featuring chart-topping Atlanta rapper Playboi Carti and special guest Mike Dean. The After Hours Til Dawn 2025 Tour will span over 43 dates and promises never-before-seen production, along with an electrifying setlist that includes tracks from Hurry Up Tomorrow, After Hours, Dawn FM, and all his hits.
This tour, produced by Live Nation, will also have Hublot, the Swiss luxury watchmaker, as its official partner, with Nespresso and Cash App as sponsors. Notably, in partnership with Global Citizen, one dollar from every ticket sold will be donated to support children from vulnerable communities globally. Fans will also have a chance to earn a pair of free tickets to each tour date by taking action to end extreme poverty with Global Citizen.
As excitement builds for the upcoming film and tour, fans have been treated to a series of teasers, heightening anticipation for this concluding chapter of The Weeknd's conceptual trilogy. Hurry Up Tomorrow marks the culmination of his trilogy of studio albums, following 2020's After Hours and 2022's Dawn FM. This album is positioned as the artistic peak of the saga, delving deep into themes of identity, mortality, and transformation.
The Weeknd's narrative journey, which has spanned records, visuals, and now the silver screen, continues to captivate audiences. With "Drive" setting the tone, he is ushering in the final act of a years-long exploration of his artistic identity.
In addition to the music video release, The Weeknd has teased a surprise appearance at Coachella 2025, where he plans to host a "Ferris wheel takeover" at the festival. Taking to Instagram, he shared his excitement, stating, "See you in the desert," and tagging Coachella in his post. The official poster suggests that this event will support his new psychological thriller, further intertwining his music with cinematic storytelling.
Overall, The Weeknd's latest endeavors demonstrate his commitment to pushing artistic boundaries while engaging with his fanbase in innovative ways. As he prepares for the premiere of Hurry Up Tomorrow and the upcoming tour, fans eagerly await what this multifaceted artist will deliver next.
