Rather than taking to the stage of Coachella, Abel Tesfaye, better known as The Weeknd, and actress Jenna Ortega opted for a unique promotional strategy for their upcoming movie, Hurry Up Tomorrow. The duo took over the Ferris wheel at the Coachella Valley Music and Arts Festival in Indio, California, on April 18, 2025, to tease their new film.
Hurry Up Tomorrow, set to release in theaters on May 16, is a psychological thriller that follows a musician, played by Tesfaye, grappling with insomnia as he embarks on a journey of self-discovery after encountering a mysterious stranger, portrayed by Ortega. The film promises to delve into the complexities of mental health and identity.
During their Ferris wheel takeover, Tesfaye and Ortega posed for photos, drawing attention from festival-goers and fans alike. This publicity stunt lasted all three days of Coachella's second weekend, showcasing the film in a creative and engaging manner. The event follows a surprise concert that Tesfaye performed earlier this month at CinemaCon in Las Vegas, where he also promoted the film.
Fans eager to see the film can purchase tickets for early fan event screenings, scheduled for May 14, 2025. The excitement surrounding the movie is palpable, especially with its intriguing premise and the star power of its leads.
Coachella 2025 has been a hotbed of celebrity sightings and memorable moments, with numerous stars attending the festival. Jenna Ortega and Abel Tesfaye were just two of the many celebrities who made headlines during the event. For instance, Ariana Madix of Love Island and Vanderpump Rules was spotted at the ZENYARA Desert Nights event on April 18, 2025, alongside other stars like Lisa and Rosé from Blackpink, who attended to watch Jennie perform.
Model Winnie Harlow also graced the ZENYARA Desert Nights Festival 2025 party, further adding to the festival's star-studded atmosphere. The Coachella Valley Music and Arts Festival has long been known for attracting a mix of musicians, actors, and influencers, making it a prime location for promotional activities.
Other notable appearances included actor/musician Evan Ross and reality star Charity Lawson from The Bachelorette, both of whom attended the ZENYARA event. The festival's vibrant social scene continued with various parties and gatherings, including the Absolut House of Cosmo, where Paris Hilton surprised fans with a DJ set, featuring a special appearance by Too $hort on April 11, 2025.
Throughout the festival, attendees enjoyed a range of experiences, from the Ray-Ban Meta AI glasses activation to the PATRÓN EL ALTO Mini celebrations. Celebrities like Becky G and Jhene Aiko contributed to the lively atmosphere, with Aiko keeping the festivities going at the Neon Carnival.
In addition to the performances and parties, Coachella 2025 also showcased a variety of influencers and public figures. Charli D'Amelio, a well-known social media personality, attended the Red Bull Mirage event, further emphasizing the festival's appeal to a younger audience.
The blend of music, art, and celebrity culture at Coachella creates a unique environment for film promotions like that of Hurry Up Tomorrow. As the festival continues to grow in popularity, it serves as an ideal platform for artists and filmmakers to connect with fans and generate buzz around their projects.
As the release date for Hurry Up Tomorrow approaches, anticipation builds among fans of The Weeknd and Jenna Ortega. The film's exploration of insomnia and self-discovery resonates with many, particularly in a world where mental health conversations are becoming increasingly vital.
Tickets for the early fan event screenings are now available, providing an opportunity for dedicated fans to experience the film before its official release. This strategic marketing approach not only heightens interest in the movie but also aligns with the festival's spirit of celebration and creativity.
As Coachella 2025 wraps up, the impact of the festival on pop culture and its significance as a launching pad for new films and music remains evident. With stars like Tesfaye and Ortega leading the charge, the future looks bright for Hurry Up Tomorrow and its journey to the big screen.
