The highly anticipated music festival The Town has officially confirmed its star-studded lineup for 2025, featuring iconic acts such as the Backstreet Boys, Jota Quest, Iza, and J Balvin. The announcement was made on Saturday night, May 10, 2025, generating excitement among music fans as the festival gears up for its second edition.
Set to take place from September 6 to 14, 2025, at the Autódromo de Interlagos in São Paulo, The Town promises to deliver an unforgettable experience over the course of two weekends. General ticket sales will begin on May 27, 2025, giving fans a chance to secure their spots for this spectacular event.
The Backstreet Boys, the legendary American boy band with over thirty years of career, will take the stage on September 12, 2025. Known for their chart-topping hits like "I Want It That Way" and "Everybody (Backstreet's Back)," the group returns to Brazil after their last performance in 2023 during their "DNA World Tour." On the same day, Brazilian band Jota Quest will open the Skyline stage, celebrating 25 years of their musical journey.
As the festival unfolds, September 14 will see a thrilling lineup featuring J Balvin, a five-time Latin Grammy winner, who will bring his reggaeton hits to the stage. Alongside him, Brazilian pop sensation Iza will also perform, showcasing tracks from her debut album "Dona de Mim" and her latest work "Afrodhit." This day promises to be a highlight, as it also includes performances by international stars Katy Perry and Camila Cabello.
The Town is not just about the music; it aims to create a vibrant atmosphere filled with diverse experiences. This year's edition will introduce a new area called The Tower Experience, which will host after-parties featuring a variety of musical genres, celebrating Brazil's rich cultural tapestry.
In addition to the confirmed acts, the festival will host a range of other renowned artists across its five-day span. The lineup includes global sensations like Katy Perry, Mariah Carey, Jessie J, Green Day, and Iggy Pop, ensuring that attendees will have a wealth of entertainment options to choose from.
On the first weekend, attendees can look forward to performances by Green Day and the Sex Pistols, with Iggy Pop and local favorites like Capital Inicial also taking the stage. The São Paulo Square stage will feature a mix of national and international jazz talents, showcasing the festival's commitment to diverse musical expressions.
The festival's organizers have made significant changes to the layout compared to the inaugural edition in 2023, with the stages—The One, Factory, and São Paulo Square—relocating to enhance the overall experience for festival-goers.
Ticket sales will commence at 12 PM on May 27, 2025, with prices set at R$ 975 for full-price tickets and R$ 487.50 for half-price tickets. Pre-sale tickets for Itaú customers will be available starting May 20, 2025, also at 12 PM. The Town Card, which allows attendees to choose their festival day, is already available for selection until May 26, 2025.
As the excitement builds for The Town 2025, fans are eager to witness the performances of their favorite artists in a festival atmosphere that promises to be as lively and engaging as the music itself. With a diverse lineup and a commitment to celebrating various musical genres, The Town is set to be a defining event in the Brazilian music calendar.
In summary, The Town festival will take place at the Autódromo de Interlagos in São Paulo, from September 6 to 14, 2025, featuring an impressive lineup that includes the Backstreet Boys, J Balvin, Iza, Jota Quest, Katy Perry, and many more. This year’s festival aims to create a unique experience for attendees, blending music with cultural diversity and entertainment.
