The Town festival is set to return in 2025, promising an exciting lineup of both international and Brazilian artists. The festival will take place on September 6, 7, 12, 13, and 14 at the Autódromo de Interlagos in São Paulo, and ticket sales for the general public will begin on May 27, 2025, at noon.
The announcement was made on April 15, 2025, detailing the festival's ticket pricing and purchasing guidelines. Full-price tickets will cost R$ 975, while half-price tickets will be available for R$ 487.50. Notably, the festival organizers have opted to eliminate the convenience fee, a move that is likely to please fans who often find ticket prices inflated by additional charges.
Each individual can purchase up to four tickets per day of the festival, with a maximum of one half-price ticket allowed per day. This means that a single person can buy a total of 20 tickets across the entire festival duration, making it easier for groups of friends to attend together. Payments can be made via PIX or credit card, with special provisions for customers of Itaú, Itaucard, Credicard, Hipercard, and Iti, who can opt to pay in up to eight interest-free installments.
For those eager to secure their tickets early, members of The Town Club and Itaú customers will have access to an exclusive pre-sale starting on May 20, 2025, also at noon. This pre-sale will last until May 26, allowing these customers to buy their tickets before the general public.
The festival's lineup is already generating buzz, featuring major acts such as Katy Perry, Mariah Carey, Jessie J, Green Day, and Camila Cabello. The event will also introduce a new stage, Palco Quebrada, dedicated to showcasing Brazilian music, particularly artists from the country's vibrant peripheral communities.
On September 6, 2025, the São Paulo Square stage will host Stacey Ryan, Joabe Reis, and the São Paulo Square Big Band with Tony Gordon. The Quebrada stage will feature MC Hariel and Tasha & Tracie, highlighting the festival's commitment to diverse musical expressions.
The following day, September 7, will see Green Day headlining the Skyline stage alongside the Sex Pistols featuring Frank Carter, Bruce Dickinson, and Capital Inicial. Other acts on that day include Iggy Pop, Pitty, CPM 22, and Supla & Inocentes on The One stage, while Kamasi Washington, the Orquestra Mundana Refugi, and the São Paulo Square Big Band with Clariana will perform on the São Paulo Square stage.
As the festival progresses, the São Paulo Square stage will host Snarky Puppy, Leo Gandelman, and the São Paulo Square Big Band with Alaíde Costa and Claudette Soares on September 12. The next day, September 13, will feature Mariah Carey, Jessie J, and Ivete Sangalo on the Skyline stage, while Jacob Collier, Vanessa Moreno, and the São Paulo Square Big Band with Annalu & Ricardo Arantes will perform on São Paulo Square.
The festival will conclude on September 14 with performances by Katy Perry and Camila Cabello on the Skyline stage, while the São Paulo Square stage will feature Jacob Collier, João Bosco Quarteto, and the São Paulo Square Big Band with Amanda Maria. The Quebrada stage will showcase Belo and the Orquestra Sinfônica Heliópolis, further emphasizing the festival's commitment to Brazilian culture.
The introduction of the Quebrada stage marks a significant expansion of The Town festival's mission to embrace and celebrate the diversity of Brazilian music. Belo, a prominent figure in Brazilian music, will serve as the ambassador for this new stage, which aims to amplify the voices of artists from the country's marginalized communities, thus enriching the cultural tapestry of the festival.
Artists like MC Hariel, known for his socially conscious lyrics, and Kayblack, a rising star in the trap scene, are expected to bring powerful performances that resonate with festival-goers. The Black Pantera group, which blends punk and metal with an anti-racist message, will also contribute to the vibrant energy of the Quebrada stage.
The Town 2025 is shaping up to be a landmark event in the Brazilian music scene, not only for its star-studded lineup but also for its dedication to inclusivity and representation. As anticipation builds for the festival, fans are eager to experience what promises to be a celebration of music in all its forms—from the mainstream to the underground, from the heart of São Paulo to the world.
With its ambitious programming and commitment to diversity, The Town festival is set to create memorable experiences for music lovers, making it one of the most anticipated events of 2025.
