The latest TikTok trend, dubbed "very demure, very mindful," is taking the internet by storm, drawing attention from celebrities and influencers alike. Originated by Jools Lebron, this trend promotes simplicity and elegance, especially within workplace attire.
When Jools described her workplace makeup and outfit choices as "very demure," she sparked millions of followers to embrace the modesty movement. The phrase became more than just trendy; it became synonymous with conscious self-presentation and self-awareness.
Lebron's viral video, which boasts over 40 million views, made waves across various social media platforms. "You see how I do my makeup for work? Very demure. Very mindful," she explains, critiquing those who dress overly flamboyantly for professional settings.
Demure is traditionally defined as "reserved, modest, or shy" according to Oxford Languages. Lebron flips the meaning on its head by pairing it with mindfulness, emphasizing the importance of appearing polished and presentable.
This trend presents itself as a counterpoint to the louder, more chaotic summer trends, like the "brat summer" movement led by pop culture icons. Where brat is bursting with messy fun, demure encourages thoughtful restraint.
Following Lebron's lead, many TikTok users have shared videos showcasing their interpretations of the demure trend. Some are earnest videos showcasing their own mindful practices, whereas others, like Penn Badgley and Eva Longoria, have created humorous spoof videos.
Penn Badgley, known for his role on the series "You," humorously juxtaposed typical demure activities with less-than-reserved actions. He shared footage of himself juggling trash bags and yelling against a window, quipping about his supposed modesty.
Lindsay Lohan and Jamie Lee Curtis too joined the fun, showcasing their own demure outfits, capturing the trend's playful spirit. Their appearances resonate particularly with those who grew up watching them together, adding nostalgia to the mixture.
Bob the Drag Queen humorously recognized the trend, using it to highlight the glam side of drag makeup. "Thank you for reminding me to be demure," she jokingly noted, showcasing her colorful makeup artistry.
Not to be outdone, superstar Jennifer Lopez displayed her version of being "very mindful" by sipping from the bottle of her soda instead of chugging. Her casual yet chic demeanor suggested she fully embraces the trend's spirit.
Even the cast of "Emily in Paris" participated, using the descriptors "very demure and very mindful" to describe their own glamorous outfits at the show's season four premiere. Their incorporation of the term not only highlights the trend's reach but also humorously elevates the elegance often showcased within the series.
Eva Longoria took the opportunity to showcase her young son applying makeup on her, humorously turning the concept of being demure on its head. The child’s boisterous approach couldn’t have been more opposite to the original intent of the trend.
Even animated characters jumped onto the bandwagon, with the characters Bluey and Bingo framing their refined afternoon activities with the demure title. They playfully sip tea, underscoring the lightheartedness of the trend.
More surprising twists include the San Diego Zoo's playful comparison of pandas to the trend’s themes, likening giant pandas to brat summer and red pandas to demure fall. It reflects how far the movement has permeated various aspects of culture and conversation.
How did this trend gather such momentum, and how does it resonate with everyday life? Its multifaceted nature allows anyone to define "demure" on their own terms.
For many, including Lebron, the term means taking stock of how one presents themselves to the world. Personal style need not be at odds with being mindful of surroundings and social settings.
Some see it as ironic—a playful jab at overly serious professional attire expectations. The irony is, perhaps, indicative of how personal expression is increasingly valued and celebrated, particularly across social media.
Curiously, as demure and mindful are now trending, they yield serious conversations as well. Notably, they encompass broader themes on influence, personal presentation, and even mental health awareness.
Whether seen as serious or humorous, the duality of the demure trend has provoked thought and enjoyment alike. With influencers and everyday users throwing their spin on it, it’s likely the trend will keep captiving audiences for some time.
Social media's role continues to evolve, giving voices like Lebron's potent influence. From sparking personal changes to generating revenue for social causes, trends can certainly pave new avenues for creators.
Lebron indicated her newfound fame would allow her to finance gender-affirming care, showcasing the potential positive impact of participating trends. The crossing of community acceptance and personal empowerment remains powerful as the world increasingly connects through platforms like TikTok.
Can social media be both fun and meaningful? The "very demure, very mindful" trend suggests it can certainly be both, enabling conversation and connection along the way.
