On Thursday, March 27, 2025, the hosts of The One Show, Alex Jones and JB Gill, took a moment at the start of their live program to extend heartfelt congratulations to the team behind Morning Live for their first-ever BAFTA nomination.
As the iconic green sofa welcomed its guests, including Hollywood actress Danielle Brooks, who was there to promote the upcoming Minecraft film, and Johnny Ball, discussing his new autobiography, My Previous Life in Comedy, JB Gill seized the opportunity to celebrate a significant milestone for their sister show.
"Now, we have got to say congratulations first off to our sister show Morning Live, who earlier today were nominated for Best Daytime Show in the TV BAFTAs," JB announced during the broadcast, according to the Mirror. Alex quickly chimed in, affirming, "Oh, it is so well deserved. Congratulations!" The moment set a warm tone for the evening as they prepared to delve into the day’s news highlights.
The nominations for the prestigious BAFTA awards were revealed earlier that day, with excitement building as the ceremony is scheduled to take place in May 2025, hosted by Alan Cumming at the Royal Festival Hall. Morning Live finds itself in esteemed company, nominated alongside shows like Clive Myrie's Caribbean Adventure, Loose Women, and Richard Osman's House of Games.
Interestingly, This Morning did not make the cut for the category, marking its second consecutive absence from the nominations after the recent hosting changes with Ben Shephard and Cat Deeley stepping in. This absence has sparked discussions among fans and critics alike, who have noted the shift in dynamics since the new hosts took over.
In a broader context, the BAFTA nominations highlighted the competitive landscape of daytime television. Netflix's Baby Reindeer emerged as a standout contender, leading the nominations with an impressive eight nods, including categories for Lead Actor, Supporting Actress, and Limited Drama. Not far behind, ITV's Mr Bates vs The Post Office, Disney's Rivals, and Apple TV's Slow Horses each secured six nominations, showcasing the diverse range of programming that captivated audiences over the past year.
When it comes to broadcasters, the BBC is leading the pack with a remarkable 49 nominations, followed by Channel 4 with 18 and ITV with 14. This dominance reflects the BBC's commitment to producing high-quality content that resonates with viewers.
Reflecting on past achievements, Morning Live has previously been recognized at the Royal Television Society's North West Awards in 2023, where it won the Best Factual Series award. The program continued its winning streak, bagging three more awards in November 2024 for Best Factual Series, Best Inclusive Practices, and Best Presenter for Gethin Jones. Such accolades underscore the show's impact and the hard work of its dedicated team.
The One Show itself continues to be a staple of British television, airing weekdays at 7pm on BBC One. It serves as a platform not only for entertainment but also for celebrating achievements within the industry, as demonstrated by the hosts' warm acknowledgment of Morning Live's recent success.
As the evening progressed, the hosts transitioned back to their regular programming, discussing the latest news and entertainment stories. However, the heartfelt congratulations to Morning Live resonated with viewers, reminding them of the collaborative spirit that often exists behind the scenes in television.
The recognition of Morning Live at the BAFTAs is not just a personal victory for the team but a reflection of the evolving landscape of daytime television, where innovation and quality content are increasingly rewarded. With the awards ceremony just around the corner, anticipation builds for the results and the potential for further accolades.
In summary, the acknowledgment from The One Show hosts highlights a moment of pride and unity within the BBC family, showcasing the network's commitment to excellence in broadcasting. As they continue to entertain and inform viewers, the success of Morning Live serves as a reminder of the importance of celebrating achievements in the industry.
