The vending machine market in Thailand is showing significant growth, as recent surveys reveal increasing consumer adoption and preferences. According to Marketbuzzz, a leading market research consultancy, 56% of survey respondents reported purchasing items from vending machines within the last month. This trend reflects the changing shopping habits of Thai consumers, as they seek quick, convenient solutions to meet their needs.
The survey conducted from October 2 to November 7, 2023, involved 977 participants across the country. It highlighted notable trends, indicating 28% of respondents buy from vending machines weekly, with 13% making purchases on a daily basis. Convenience is the primary driver for this surge, with 72% of users citing it as their main reason for choosing vending machines. Following closely, 50% noted the time-saving aspect as equally attractive.
Grant Bartoli, CEO of Marketbuzzz, emphasized the important role vending machines play in the retail ecosystem. “Vending machines can clearly deliver on convenience and time-saving for Thai consumers,” he stated. This statement reflects the sentiments of the surveyed population, where easy access to products is cherished.
Among the challenges identified, consumers expressed preferences for products available at physical stores and the limited range of items offered by vending machines. Yet, the potential for growth remains strong. “The rapid development of vending machines is responding to consumer needs with enhanced payment options,” Bartoli added, referring to the introduction of various payment systems, such as QR code scanning, e-wallets, and credit cards, beyond traditional cash transactions.
The survey also shed light on popular product categories bought from vending machines. Beverage items lead the way with 92%, followed by snacks and food items at 34%, and milk and dairy products at 26%. Morning purchases tend to favor ready-to-drink teas and coffees, whereas snacks like instant noodles see more evening activity.
This data suggests operators of vending machines should strategically place their machines and adapt the product offerings to suit the times of day when specific items are more popular. For example, more drink options might be stocked during morning rush hours, whereas snack items could be expanded for after-work purchases.
While the growth potential of the vending machine sector is promising, Bartoli noted, challenges remain. “For vending machines to gain more traction, providers must address consumer preferences for product availability and payment choices,” he said, underscoring the need for strategic improvements.
Despite these hurdles, the survey results highlight a positive trend for the vending machine industry. With technological advancements continually shaping the shopping experience, it’s likely consumers will turn to vending options more frequently, fulfilling their need for speed and convenience.
The findings from this survey suggest the future of vending machines in Thailand is bright, as changes to consumer habit reflect broader trends of modernization and technological accessibility. If operators can adapt to shifting consumer demands by providing diverse offerings and convenient payment methods, the vending machine market is poised for significant growth.
