Thailand is set to embrace exciting new makeup and lifestyle trends as we head toward 2025, according to Vogue Beauty. The year brings insights from fashion runways and beauty shows worldwide, hinting at several key styles expected to dominate the scene.
One major theme is the emphasis on 'simplicity with statement,' where the focus shifts toward achieving standout looks through minimalistic color choices. This approach suggests wearing bold makeup features on specific facial points rather than overwhelming the face with too much color. Vogue has compiled five makeup trends projected to resonate with beauty enthusiasts next year.
The first on the list is the continued popularity of Bold Lip Makeup. Bright, vivid lipstick shades, such as berry red and vibrant orange, will attract attention. Makeup artists have highlighted bold lip colors on several high-end runways, emphasizing their potential to serve as the focal point of the look, often complimented by light skin makeup and understated eye shadow.
The second trend is the rising fascination with Metallic Accents. This look involves using shimmering shades such as silver, gold, or rose gold on specific parts of the face, particularly the eyelids. Sticking to minimal overall makeup, metallic touches aim to create dimension and elegance, making them ideal for evening events or upscale gatherings.
Next, the Lower Lash Liner trend showcases bright new colors like blue and pink applied to the lower lash line. This trend, seen on the Alexander McQueen runway, adds playful accents to eye makeup, giving everyday looks more flair.
Another trending approach to makeup is the Brown Color Makeup, aligning with Pantone's colors for 2025. The use of various shades of brown can produce soft and natural looks. Such tones work beautifully for numerous settings—including casual outings and professional environments—making them versatile choices.
The last mentioned trend, Minimalistic Makeup, speaks to those who wish to achieve fresh looks effortlessly. This style promotes the idea of using fewer products such as lightweight foundations and cream blushes, channeling the 'Skinimalism' trend of displaying one's natural beauty.
Beyond makeup, there is notable growth expected for various lifestyle sectors. According to industry insights, as Thailand's economy continues to adjust, businesses related to health and beauty are poised to thrive. The remarkable growth of the medical tourism sector amid favorable government policies has also boosted many beauty-related services.
Forecasts suggest the health supplement market may witness growth of about 15%, propelled by the increasing emphasis on lifestyle medicine, where individuals are encouraged to take more proactive roles in their health management. The rising popularity of wellness and health-oriented products indicates consumers prefer natural solutions over pharmaceutical drugs.
Thai consumers are also embracing the concept of 'luxury experiences,' which transcends conventional product ownership. Despite economic challenges, the demand for premium services—be it haute cuisine, health and beauty services, or unique travel experiences—continues to surge.
Dr. Suphat Niphasuk of Mahidol University outlines the evolution of the luxury market, indicating consumers place value on emotional engagement and unique offerings rather than merely focusing on tangible benefits. Luxury experiences, whether it's dining on exclusive dishes or accessing unique beauty services, are perceived more as investments enhancing one's life quality.
From bold color palettes to minimalist approaches, Thailand's beauty culture appears increasingly motivated by individual expression and lifestyle values as we move toward 2025. The convergence of style, self-care, and wellness reflects broader societal trends seeking authenticity amid changing consumer expectations.
With these trends paving the path forward, beauty aficionados and lifestyle enthusiasts alike can find inspiration to craft their unique looks and lifestyles aligning with the year's anticipated aesthetics and values.
