Thailand's MarTech Awards 2025 were unveiled during the Thailand’s MarTech Report Press Conference held on February 6, 2025, at SCBX NEXT TECH at Siam Paragon. The event featured the launch of the report, which delivers over 140 pages of insights and strategic guidance on selecting MarTech tools.
The excitement surrounding the event was palpable as the report aimed to shed light on the rapidly growing MarTech sector. Downloading the report for free is available at this link.
Among the highlights, the Thailand’s MarTech Awards recognized the most used MarTech tools across various categories based on responses from over 500 users across multiple industries. The selection criteria emphasized user volume, underlining the popularity of these tools among Thai businesses.
The award categories for 2025 include:
- Top (Most-used) MarTech Providers for SMEs: These awards target tools utilized primarily by businesses comprising 1-100 employees.
- Top (Most-used) MarTech Providers for Growing Businesses: Aimed at providers popular among companies with over 200 employees.
- Top (Most-used) Local MarTech Providers: Celebrates tools founded and operating within Thailand, measuring their usage significance.
The results for the awards showcased remarkable winners across various subcategories, some of whom are mentioned below:
Advertising and Promotion:
- Top Providers for SMEs: Meta Ads Manager
- Top Providers for Growing Businesses: Meta Ads Manager
Content and Experience:
- Top Providers for SMEs: WordPress
- Top Providers for Growing Businesses: WordPress
Email Marketing:
- Top Providers for SMEs: Mailchimp
- Top Providers for Growing Businesses: Mailchimp
- Top Local Providers: Taximail
SMS Marketing:
- Top Providers for SMEs: SMSMKT
- Top Providers for Growing Businesses: Thaibulksms
- Top Local Providers: Thaibulksms
The event stood out not just for its awards but also for the discussions led by industry veterans. CEO of Content Shifu, คุณสิทธินันท์ พลวิสุทธิ์ศักดิ์, and CEO and Founder of Hummingbirds Consulting, คุณบังอร สุวรรณมงคล, took the stage to present insights from the report, aiming to guide organizations on MarTech application.
They revealed important trends projecting the growth of three pivotal categories for 2025: analytics, commerce and sales, and social and relationship management tools. These sectors collectively alter consumer experiences substantially, particularly data management tools which 92% of users deem critically important for strategic organizational development.
Budget insights shared indicated organizations are investing heavily, with average annual expenditures on MarTech tools reaching approximately 150,000 baht.
The study also emphasized the primary motivations behind investments in MarTech, where 89% of companies aspire to boost sales and brand recognition, reflecting trends among SMEs and larger enterprises alike. The report also evaluated satisfaction levels among users, with nearly 80% expressing contentment with their current MarTech solutions.
The discourse highlighted the increasing significance of selecting the right tools aligned with organizational goals, supported by adequate service from vendors who can facilitate this transition smoothly.
Future projections included the growing anticipation for the use of Generative AI and interactive content, emphasizing tools like ChatGPT, Canva, and others scheduled to see increased adoption.
Overall, the Thailand's MarTech Awards and the accompanying report serve as pivotal resources for industry stakeholders aiming to navigate the complex MarTech ecosystem effectively. They also encourage businesses to strategize effectively by aligning their technology investments with their overall objectives.