Thailand is poised for significant advancement in AI and technology trends as we approach 2025. The nation’s businesses must adapt to these changes to remain competitive and connect effectively with consumers. According to Meta, over 2.3 billion social media users exist globally, making the Asia-Pacific region the largest user base. This dominance reflects not just growth but the potential for dynamic engagement through innovative technologies.
One of the foremost trends shaping the future is generative AI. This technology is already making waves, with over one million advertisers utilizing AI tools provided by Meta. The impact is staggering—over 15 million ads were generated through these tools just last August. Businesses using generative AI are noticing tangible benefits; data shows campaigns leveraging image generation features have seen click-through rates rise 11% and conversion rates improve by 7.6%. This suggests generative AI isn't merely enhancing advertisement efficiency but fundamentally reshaping marketing approaches.
Adoption of business messaging is another significant trend, where consumers prefer to communicate with brands through messaging apps just as they do with friends and family. Studies reveal more than 1 billion people now reach out to brands via platforms like Messenger, Instagram, and WhatsApp each week. Thailand leads this trend, with 90% of local consumers engaging with businesses through chat apps before making purchases. Importantly, 75% of consumers state these interactions heavily influence their buying decisions.
According to findings from eMarketer, there's been explosive growth in private sharing on social media, doubling over the past year. This personal interaction trend emphasizes the need for brands to innovate how they communicate, and chatbot technologies present one solution. Meta is addressing this by providing business messaging solutions to facilitate direct customer interactions, answering product questions, and streamlining commerce initiations.
Video content consumption is also surging, with projections indicating viewers will increase their time spent engaging with video on social media platforms. Particularly impactful is the rise of Reels on Instagram and Facebook, where 73% of viewers report making purchasing decisions after watching video content. Interestingly, 71% of Thai consumers follow brands after seeing engaging Reels, shedding light on how dynamic video can be effectively used for brand engagement.
Live streaming is another medium gaining traction, with 79% of Thai consumers tuning in at least once weekly for purchasing inspiration. The live format allows brands to showcase products and engage with customers actively, enhancing purchase likelihood and fostering brand loyalty. Meta is responding to these trends by introducing tools to make video consumption seamless and engaging.
One of the most controversial discussions surrounding AI revolves around the potential obsolescence of jobs. Direk Yimalamai, Cloud Solution Director at MFEC, emphasizes viewing AI as less of a job-stealing threat and more as an invaluable assistant. AI is expected to bolster productivity and streamline workflows, reducing processing times substantially. Solutions like MFEC Brain—a software for managing and analyzing internal data—represents the proactive potential of AI, aimed at making employees more efficient rather than replacing them.
While fears about job loss loom, experts agree the right approach is the integration of AI to complement human capabilities, enhancing operational efficiency across various sectors. This trend will call for businesses to evolve their roles alongside AI, emphasizing collaborative efforts where technology acts as a resource.
The imperative for Thai businesses is to adapt to these burgeoning trends. Investing in generative AI, embracing conversational business practices, and maximizing video content strategies will be key to thriving against the backdrop of rapid digital transformation. The AI-driven future beckons, and those who adapt will not just survive—they will thrive.