Thailand is poised to leap forward by 2025 with significant advancements in artificial intelligence, marking what many experts predict will be transformative shifts across various sectors. According to Thanaphat Sutthumpan, Managing Director of Microsoft Thailand, five key AI trends will play pivotal roles, enhancing both daily life and organizational efficiency.
The first trend, characterized by exponential growth, suggests AI capabilities will progress more rapidly than during any previous industrial revolution. Microsoft forecasts AI’s functionality will double every six months, driven by increasingly powerful computing and refined algorithms. This heightened capacity encourages organizations to adopt AI technologies early, or risk lagging behind, according to reports by IDC, which noted 60% of surveyed businesses plan to fully integrate AI by 2025, up from 46% the previous year.
Organizations most prepared for this transition include those within the education, healthcare, and financial sectors, highlighting the pressing need for Thai companies to embrace AI to remain competitive globally.
The second trend, dubbed 'Agentic AI', emphasizes the role of AI agents as integral parts of workforces, helping employees manage routine tasks. This collaboration will allow workers to focus on more significant responsibilities, optimizing workforce resource allocation. Upcoming tools such as Microsoft’s Copilot and Copilot Studio enable even non-technical users to create personalized AI agents effortlessly.
One illustrative application arises within the banking sector, where AI can assist with the multi-step process of credit checks, verifying document completeness, and notifying staff of potential inconsistencies—a practical application encapsulating future AI usage.
Moving to the third trend, Multimodal AI will revolutionize how data is interpreted, supporting diverse media formats—text, images, and voice. Upcoming innovations, including Microsoft’s Copilot, promise seamless integration of various information sources, enhancing efficiency and accuracy.
Security is the fourth trend, with AI’s pervasive data access posing significant risks. Companies must prioritize cybersecurity measures, as mishandled data sharing could expose sensitive information. Microsoft has introduced frameworks for effective data governance, including guidelines around data protection and loss prevention. The implementation of tools like Microsoft Purview will offer real-time security for AI applications throughout the organizational spectrum.
Finally, the responsible use of AI is emphasized as the fifth trend, outlining the ethical frameworks necessary for AI deployment. Companies like Microsoft are proactively implementing responsible AI measures, enhancing transparency and accountability. By establishing ethical standards and developing monitoring committees to oversee AI service implementation, the aim is to preclude misuse, such as violating privacy or disseminations of false information.
The tech industry’s growth also heralds innovations outside the corporate sphere; for example, during the Thai launch of the Samsung Galaxy S24 series, the first On-Device AI smartphone was introduced with features such as AI Real-Time Translate and advanced image editing capabilities, all without downloading additional software.
This trend of on-device AI was quickly followed by other market players, such as Honor and Apple, which introduced similar AI features across their devices, underlining the urgency of integrating AI tools within daily technologies.
Gartner’s 2025 technology forecast identifies additional trends impacting Thailand, such as high-performance connectivity enabling enhanced collaboration and efficiency across various sectors. With the rollout of 5G technology and the Internet of Things (IoT), businesses are expected to increase productivity through smart implementations.
Automation and the transition toward energy-efficient computing are also highlighted by Gartner. By relying on industrial robots and automated systems, Thailand can reduce labor costs and maintain competitiveness amid global markets.
Efforts to govern AI usage reflect another significant trend, ensuring the ethical developments of AI technologies align with nationally recognized standards, especially as the growth of AI influences multiple aspects of everyday life, from healthcare to educational platforms.
Consequently, the multifaceted developments associated with AI require comprehensive strategies from local Thai organizations and stakeholders, creating collaborative frameworks to leverage these technologies effectively. With expectations for greater efficiency, creativity, and responsibility, the future of AI, particularly within Thailand, presents immense possibilities poised to redefine societal and economic landscapes.
