Thailand's influencer marketing scene is gearing up for significant changes as the country approaches 2025, with recent discussions emphasizing the need for creators to adapt to new trends and consumer behavior. The CP ALL Influencer Trend event brought together experts and content creators, who shared insights on how to thrive in this fast-evolving digital space.
At the helm of the seminar was Yuthsak Poosurakool, CEO of CP All, who underscored the importance of instinctively adjusting to consumer desires. "We must study and find the needs of customers and always learn and adapt to the new consumer mindset," he stated, highlighting the challenges influencers face as they navigate shifting audience expectations.
The event spotlighted various prominent speakers, all from diverse backgrounds, who offered valuable perspectives on effective marketing strategies and the necessity for authenticity and emotional engagement with audiences. Participants were instructed on the significance of storytelling, as effective content should resonate with viewers' emotions, making connections beyond mere promotion.
Chiang Warachatr Thamrongwarangkoon, also known as Chiang from the YouTube channel "Chiang Goes Where?", emphasized the importance of self-awareness and experimentation for aspiring creators. "Each of us has to understand our true selves and experiment to find what suits us best," he explained. This principle is fundamental as individuals carve out their own niches within the crowded influencer market.
The rapid advancements of technologies such as AI were also topics of discussion. Influencers were encouraged to leverage these tools for learning about their audiences and refining their content strategies. The use of AI can significantly boost efficiency and help creators stay relevant, especially when trying to create compelling content suited for multiple platforms.
Further discussions revealed the responsibility of influencers to be at the forefront of providing not just entertainment but valuable information. Content creator Ki Viwat Kumjitt remarked, "The key to successful content creation is honesty and following trends, presenting it from our own perspective," which captures the essence of the expectation from modern consumers who seek authenticity.
Overall, the seminar served as not just another networking opportunity, but as a pivotal moment for influencers aiming to thrive amid fierce competition. Today's influencers must not only create high-quality content but find unique ways to stand out. Establishing connections with the audience is no longer optional but imperative to succeed.
CP ALL has been continuously organizing this influential event since 2023, demonstrating their commitment to supporting the influencer community. Each seminar aims to build knowledge among participants and cultivate connections to enable sustained growth. This focus on community and collaboration indicates the evolution of influencer marketing toward a more integrated and supportive approach.
By adapting to these new trends and embracing change, Thailand's content creators are positioning themselves for success as the influencer marketing industry faces exciting new challenges and opportunities. With the knowledge shared at such events, influencers can confidently navigate the upcoming years and continue to engage audiences effectively.
Looking to the future, it is clear the dynamics of influencer marketing will require creators to remain vigilant and adaptable, fostering relationships with their audiences and exploring technological advancements poised to redefine their craft.