As the world increasingly embraces sustainable practices, Thailand is witnessing a remarkable surge in eco-friendly business trends. The Department of Business Development recently analyzed promising growth sectors for February 2025, identifying the ornamental plant and flower industry as a key player in this green transition.
This sector includes various production groups such as ornamental gardening, plant cultivation, and the breeding of orchids and other flowering plants. Notably, the sales segment, which encompasses wholesale and retail of flowers, plants, and seeds, has shown considerable potential. Over the past two years, Thailand has exported ornamental plants and flower varieties worth an impressive 9.325 billion baht to countries including the United States, Vietnam, and Japan. Of this, the orchid export alone contributed 5.434 billion baht, maintaining its status as the world’s top exporter. Major markets for Thai orchids include China, Japan, and Malaysia.
In response to the evolving business landscape, Bangkok Bank is stepping up to support Thai entrepreneurs in navigating the green economy. The bank recently hosted a seminar titled “The Great Green Transition,” featuring insights from industry experts and executives. This initiative aims to equip businesses with strategies to thrive in a low-carbon economy while addressing climate change challenges.
Chatsirisophonsa, the bank’s president, emphasized the urgency of adapting to the escalating climate crisis, which he described as shifting from global warming to a more severe state termed "Global Boiling." He stated, "The world is facing natural disasters that are becoming more frequent and severe across all continents, affecting both developed and developing nations." The seminar highlighted the need for businesses to understand how to measure their carbon emissions and transition towards a low-carbon supply chain.
Bangkok Bank’s project, “The Great Green Transition,” serves as a vital resource for entrepreneurs, providing knowledge about environmental changes, regulations, and trade barriers. The initiative also includes the launch of the “Green Transition Academy,” which offers in-depth training on climate-related policies and practices.
In a related effort to promote environmental awareness among the younger generation, the “Recycle Eco Market” event took place at The Nine Center Rama 9. This event aimed to engage children in environmental conservation activities, such as waste separation and workshops on recycling. The highlight was the Recycle Kids Talent competition, where over 30 children showcased their skills in creating outfits from recycled materials.
Suthasinee Photisaratana, a participant's mother, shared how her daughter used milk cartons to create a raincoat, demonstrating the potential of recycling household waste into practical items. "I want every mother to help sort waste so that it can be creatively reused rather than discarded as trash," she said.
Phureewat Phothithong, a representative from the ReDeco brand, echoed the sentiment of promoting recycling and environmental conservation. He noted that many brands are now incorporating recycled materials into their products, highlighting a shift towards sustainable crafting practices.
The global market for eco-friendly food packaging is also on the rise. According to a report from the Department of International Trade Promotion, the market for environmentally friendly food packaging is expected to reach approximately 199 billion US dollars in 2024, up from 188 billion in 2023, with an average annual growth rate of 6.6% projected until 2034. Countries leading the market include the United States, India, China, Japan, and Germany.
As traditional single-use plastics continue to pose environmental challenges, the adoption of eco-friendly packaging is becoming essential for sustainable development. The shift towards biodegradable and recyclable materials not only addresses waste management issues but also aligns with the increasing consumer demand for environmentally responsible products.
In summary, as Thailand embraces these eco-friendly trends, both businesses and consumers are being called to action. From the ornamental plant industry to innovative recycling initiatives and sustainable packaging, the country is positioning itself as a leader in the green economy. As these trends gain momentum, they offer a glimpse into a more sustainable future, where economic growth and environmental stewardship go hand in hand.
