On May 8, 2025, Thai officials outlined significant efforts to boost agricultural exports, particularly focusing on the lucrative durian market in China and the export of various fruits globally. Mr. Phichai Naripthaphan, the Minister of Commerce, and Ms. Naruemon Pinyosinwat, the Minister of Agriculture and Cooperatives, revealed a series of initiatives aimed at promoting Thai agricultural products and enhancing the country’s trade relationships.
Mr. Phichai announced the implementation of seven strategies and 25 plans designed to facilitate the export of 950,000 tons of fruits to both domestic and international markets. These measures are part of a broader initiative to tackle issues such as market oversupply and to ensure that farmers receive fair prices for their produce. The Ministry of Commerce aims to create value through trade facilitation and promotional activities, particularly in collaboration with major retail partners like Central Department Store and The Mall Group.
In a proactive approach, the Ministry has also partnered with three major associations—the Thai Retailers Association, the Thai Agricultural Technology and Food Association, and the Thai People's Association for Agricultural Technology—to reduce production costs for farmers. This initiative includes a plan to decrease fertilizer prices by up to 50 baht per sack across 79 different formulas, amounting to over 10 million sacks sourced from 26 manufacturers nationwide, starting from now until September 30, 2025.
Meanwhile, the ministry is accelerating negotiations for Free Trade Agreements (FTAs) with the European Union, South Korea, and ASEAN-Canada, with the goal of finalizing these agreements within the year. The successful conclusion of FTAs is expected to significantly enhance Thailand’s trade relations, expanding its market access to over 50 countries globally. In March 2025, Thai exports surged by 17.8%, reaching a record value of $29.55 billion, indicating a robust recovery in the export sector.
Ms. Naruemon emphasized the importance of the durian export market, particularly as Thailand enters its peak production season. She highlighted ongoing collaboration with the General Administration of Customs of China (GACC) to ensure smooth export processes. The ministry has arranged for customs operations to run 24/7, with increased staffing and inspection capabilities to facilitate the timely export of durians to China.
As part of these efforts, Thailand currently operates nine laboratories capable of testing for Basic Yellow 2 (BY2) in durian, crucial for meeting Chinese import standards. The Central Laboratory (Thailand) Co., Ltd. has been notified to resume its qualifications, and officials are optimistic that the existing labs will adequately handle the expected export volumes.
In addition to these export strategies, the Department of International Trade Promotion (DITP) is preparing for three major trade fairs—THAIFEX Anuga Asia, TILOG-Logistix, and the Bangkok Gems and Jewelry Fair. These events are projected to generate over 50 billion baht in trade value and are part of a larger strategy to increase the overall export value by 2-3% in 2025, despite challenges posed by global trade dynamics.
Ms. Saowapak Sununta Kangwalkulkij, Director-General of DITP, detailed plans for 510 projects and over 700 activities aimed at boosting trade, targeting an overall trade value of approximately 92.36 billion baht. These initiatives are designed to support over 261,000 businesses and enhance Thailand’s export capabilities amid increasing competition and global market fluctuations.
Amid these developments, the Thai government is also preparing to address potential challenges from the ongoing U.S.-China trade war. Officials have been instructed to devise strategies to mitigate impacts from U.S. tariffs and to explore new market opportunities beyond traditional partners. This includes enhancing Thailand’s role in global supply chains and adapting to the evolving trade landscape.
As the Thai government pushes forward with these ambitious plans, the collaboration between ministries and private sectors will be crucial in ensuring that Thai agricultural products not only meet international standards but also thrive in competitive markets. The commitment to enhancing trade relationships and supporting local farmers is a testament to Thailand's dedication to becoming a key player in the global agricultural export market.
In summary, the Thai government is taking substantial steps to bolster its agricultural exports, particularly durians, through strategic partnerships, FTAs, and enhanced laboratory capabilities. With a focus on facilitating trade and supporting farmers, these initiatives are set to position Thailand favorably in the global market.
