Thailand's aesthetics industry is poised for transformation as the Thailand Aesthetics Business Forum (TABF) 2025 kicks off under the theme 'AI: Aesthetics Intelligence.' This year’s event, organized by Merz Aesthetics, promises to equip partners with the tools necessary to thrive amid the digital revolution by integrating artificial intelligence (AI) effectively.
According to Dr. Kittivarn Ratanajhan, head of Merz Aesthetics Thailand and Singapore, the core mission remains to empower partners by enhancing their business capabilities through AI. 'Our goal at Merz Aesthetics is not just to build trust through our products but also to support our partners by offering services, training, and valuable insights,' she stated. 'AI serves as one of the key tools to we increase service capacity, which is pivotal to the aesthetics business.'
Dr. Ratanajhan emphasized the necessity of balancing AI's capabilities with human touch, which involves truly comprehending customer needs and addressing their concerns effectively. The focus for this year’s forum revolves around providing services with empathy and insight, integrating the best practices to meet customer demands.
At the TABF 2025, notable figures from the industry shared their knowledge and trends related to AI. For example, Bank Sithanan, the owner of the popular page Content Shifu, discussed insights and trends of consumer behavior, shedding light on how AI is reshaping the customer service dynamics. Meanwhile, Pit Pongpiti from Ad Addict shared effective marketing approaches utilizing ChatGPT, illustrating how businesses can leverage AI for creating engaging content.
Dr. Joon Nandana from CLASSY Clinic also shed some light on the clinic's success, sharing behind-the-scenes stories of how they've managed to thrive by adopting innovative strategies. The event drew significant attention, with numerous partners and industry stakeholders present at the Eastin Grand Hotel Phayathai to engage with the insightful discussions and networking opportunities.
The TABF 2025 not only sets the stage for discussing current trends but also highlights the importance of staying updated with new technologies to distinguish one’s business. 'The integration of AI presents vast opportunities, but only if one is willing to adapt and innovate,' Dr. Ratanajhan pointed out. 'We believe this synergy will allow partners to create unique, differentiated offerings within their businesses. Along with fostering business growth, we provide practitioners with enhanced capabilities to excel alongside.'
With AI projected to revolutionize marketing strategies within the aesthetics sector, the forum is strategically positioned to help businesses not only grow but also navigate future challenges effectively. Merz Aesthetics remains committed to partnering with businesses to walk this path together, ensuring sustainable growth and increased customer satisfaction, which have become central to the company's operations.
The discussions at the TABF reinforce the idea of collaboration and shared learning within the industry. With technology rapidly advancing, it is imperative for businesses to stay informed and prepared to implement these innovations.
Participants of TABF 2025 left with not just insights but practical strategies to apply within their own frameworks, ensuring they can address the immediate needs of clients and anticipate future market shifts.
Dr. Ratanajhan concluded, 'At Merz Aesthetics, we are committed to being part of every partner's successful growth chapter as we embrace technology, nurture customer connections, and drive meaningful change together.'