Thai YouTuber's predictions for the year 2567 have set the stage for what is anticipated to be a transformative period for businesses across Thailand. These forecasts, shared by experts, outline which industries are expected to flourish and which ones might falter in the coming year.
According to Thanawat Pholwichai, Chancellor of the University of Commerce, the insights gathered from entrepreneurs provide a valuable lens through which to view the shifting economic currents. "10 อันดับธุรกิจดาวรุ่งปี 2567 ได้แก่ อันดับ 1 ได้แก่ ธุรกิจที่ทำการซื้อขายผ่านอิเล็กทรอนิกส์ (E-commerce) และธุรกิจจัดทำคอนเทนต์ ธุรกิจ YouTuber..." he stated, indicating the meteoric rise of e-commerce and the lucrative field of content creation on platforms like YouTube.
This year, the reports highlight ten key sectors poised for expansion. Topping the list, e-commerce continues to dominate, driven by increasing internet penetration and consumer comfort with online shopping. Following closely, the YouTube business and influencer marketing are solidifying their places among the top business trends. Pholwichai elaborated, explaining how these trends reflect the demands and behaviors of today's digital-savvy consumers.
The health and beauty industry follows as the second most promising sector, showing resilience and adaptability. This is closely linked to the growing interest among consumers, particularly the younger demographics, who seek innovative products and services. A surge has also been noted within the realms of online advertising, telecommunications, and fintech services—facilitated by advancements in technology and shifting consumer expectations.
Social media and online entertainment continue to thrive, taking third place on the list. What was once considered secondary is now integral to how businesses communicate with audiences. The pandemic has only accelerated these trends, establishing social platforms as hubs of commerce and engagement.
Further down the list, we see industries such as event management and belief-based sectors—like fortune-telling and feng shui—emerging strongly, displaying the diverse interests of Thai consumers. Industries related to precious gems, insurance, and electric vehicles also appear promising, hinting at shifting consumer preferences toward sustainable and innovative alternatives.
Meanwhile, some sectors are predicted to face decline. More traditional industries like landline telecommunication services and rental stores for CDs or DVDs are losing relevance amid the digital age. Pholwichai emphasized this shift: "Businesses not transitioning to online platforms risk fading away as consumer habits change irrevocably."
The downward trends include print media without online presence. With such widespread access to digital information, it's no surprise many print publications are struggling to remain afloat. This trend signals a clear message for businesses—adaptation to current technologies is not optional but necessary for survival.
The economic forecast for 2567 also notes the growth of service-related sectors, such as logistics, modern retail, and even the pet industry. These businesses have adjusted to meet new consumer demands, indicating resilience within the Thai market.
It cannot be overstated how these predictions will impact not only individual businesses but the overall economy of Thailand as well. With findings based on comprehensive surveys and analyses, entrepreneurs are urged to innovate and pivot to align with changing market dynamics.
The 2567 forecasts are more than just numbers; they are indicators of where opportunities lie and where caution should be exercised. Entrepreneurs who recognize these trends may not only survive but could potentially thrive as they adapt to this fast-evolving business environment.
Looking ahead, business owners and aspiring entrepreneurs are encouraged to keep these insights at the forefront of their planning strategies. The evolution of the market is inevitable, and those who can recognize and act on these trends will be the ones to take the lead.