In a bold stride towards strategic growth, ALLY REIT is reshaping the landscape of Thailand’s retail property market through targeted investments and innovative developments. Their focus is on optimizing commercial assets like shopping malls, office buildings, and retail spaces while aligning with the rapidly changing trends of Smart & Green Building.
"We are not only committed to enhancing our asset portfolio, but equally focused on creating great experiences for tenants and service users by leveraging technology for the efficient management of our spaces," said Mr. Kwintouch Aeusakulrat, CEO of Ally REIT Management Co., Ltd. The company's pivotal project, the ALLY HOP & GO EV Shuttle Bus, illustrates this commitment by providing clean energy transportation that significantly enhances user convenience while reducing environmental impact.
Currently, ALLY REIT manages 14 projects with a total value exceeding 13.6 billion baht. Notable properties include the Crystal Design Center (CDC), The Crystal Ekamai – Ramindra, The Crystal SB Ratchapruek, Amorini Mall Ramintra, and De Zone Town. The company also operates premium office buildings like The Prime Hualamphong, which have drawn interest from various corporate tenants.
The company is keen on expanding its asset portfolio in high-potential locations that promise long-term returns, encompassing retail spaces, office buildings, warehouses, and various other commercial properties. Another major aspect of ALLY REIT’s growth strategy is the incorporation of ESG (Environmental, Social, and Governance) principles into their business framework, underscoring their commitment to sustainability through clean energy usage, carbon footprint reduction, and developing environmentally friendly projects.
Moreover, Mr. Kwintouch emphasized, "Investing in real estate is not merely about holding assets; it is about creating business opportunities that can grow alongside the economy and society." He reiterated the company's goal of not only returning steady profits to investors but also transforming properties into business and lifestyle hubs that meet the needs of modern clients.
On a parallel path, origin Property Public Company Limited (ORI) is navigating the complexities of the current economic climate, standing resiliently despite challenging circumstances. CEO Mr. Doi-Pheraphong Jarunwong, celebrating 16 years of ORI, likened the company to a youthful force bursting with potential yet tempered by market unpredictability. He emphasized the importance of strategic adaptation in a world where economic variations loom over every decision.
Mr. Doi-Pheraphong articulated that 2025 is poised to be a challenging year. "Given the unpredictable global economic landscape and the shifting policies under Donald Trump, we must remain agile in our operations and financial management. Thus, the key today is flexibility, adaptability, and the ability to recover from challenges quickly and steadily move forward," he stated.
The ORI Group comprises three public companies, including Bmj.Premo Service Solution (PRI), a service business that made its market debut two years ago. This venture is rapidly growing by handling varied services both within and beyond their corporate structure, including cleaning services for hospitals and airports. The ORI group also delves into the hospitality sector through 'Origin Hotels,' aiming to attract foreign investment by leveraging Thailand's promising medical services.
"In a world fraught with conflict, we see opportunities for Thailand as an attractive investment destination for those seeking stability amidst chaos. We're lucky to have services that are internationally recognized to attract foreign residents and investors," he said.
Additionally, ORI’s logistics and warehouse division is flourishing, with a partnership established with SCG Logistics, addressing the growing demand for warehousing solutions driven by relocations from China. They have achieved a staggering 97% leasing rate and continuously face a waiting list due to unprecedented market demand.
Emphasizing resilience, Mr. Doi-Pheraphong highlighted ORI's seven business strategies focused on sustainable growth, including focusing on mainstream revenue, creating unique value propositions, and leveraging digital transformation. The firm projects substantial financial growth, targeting 30 billion baht in presales for 2025 and anticipates total revenue of 22 billion baht.
In his communication strategy, he highlighted the importance of maintaining a sound financial structure, projecting a debt-to-equity ratio decrease to 1.2 by 2069. ORI also aims to support customers in accessing loans through a collaboration with TTB to alleviate financial burdens.
Going beyond traditional real estate management, ORI emphasizes ESG factors, achieving an AAA rating over the years while focusing on sustainable practices in construction and corporate governance. According to Mr. Doi-Pheraphong, "Today, we are not just managing properties, but caring for people and lifestyles, integrating robotics in services to streamline operations and reduce costs. Our target is to reduce our debt to below 1 times by 2070."
As the real estate market stands today, experts suggest that 2025 may mirror last year’s trends, but with potential activity surging towards the year-end, boosted by government economic incentive projects. This coupled with ORI’s ambition to launch six housing projects and five condo developments worth 20 billion baht, targeting a total of 22 billion baht turnover, reaffirms their commitment to innovative growth in the industry.
Ultimately, as both ALLY REIT and ORI exemplify resilience and strategic maneuvering, they highlight a new era for Thailand's real estate sector characterized by innovation, sustainability, and an unwavering focus on meeting modern-day challenges and opportunities.
