As tensions escalate along the Thailand-Cambodia border, recent polls reveal a Thai public deeply engaged and anxious about the unfolding conflict, while also highlighting the crucial role of accurate information during crises. Two major surveys conducted in late July 2025 shed light on how Thai citizens consume news, their concerns about the conflict, and their expectations of government and media responses.
The Suan Dusit Poll, carried out by Suan Dusit University between July 24 and 25, surveyed 1,148 people nationwide to understand how Thais follow news during crises. It found that a significant majority—75.61%—actively verify information from multiple sources before accepting it as true. Trust is placed predominantly in official government agencies and state information centers, with 76.83% of respondents citing these as their most reliable news sources.
Moreover, the public expressed clear preferences for how information should be communicated during emergencies. An overwhelming 81.10% want the government and media to deliver news that is not only fast but also accurate and continuous. Clear instructions and straightforward, accessible language are also highly valued, with 72.56% and 57.93% respectively emphasizing these needs. This demand for precise and actionable information reflects a population eager to navigate crises with both knowledge and calm.
When it comes to specific emergencies, such as floods, the poll revealed that 78.66% of people want authorities to prioritize preparing shelters and evacuation routes. Early and accurate warnings are also crucial, with 76.22% emphasizing the need for widespread alerts, while 74.75% expect equitable distribution of essentials like food and water.
Turning to the current Thailand-Cambodia conflict, the Suan Dusit Poll found that 86.50% of respondents are most concerned about injuries and losses on both sides, underscoring the human cost weighing heavily on the public’s mind. Other worries include the impact on hospitals and schools in affected areas (58.90%) and the distortion of information through media and social platforms (55.83%).
Ms. Phornpraphan Buathong, President of Suan Dusit Poll, commented on these findings on July 27, 2025: "Thai people are alert to crisis situations, seeking 'information' and 'wisdom', and expecting trustworthy media, especially during disasters or conflicts that impact lives and national stability. The public desires not just fast information, but also 'accurate' and 'actionable' information. The role of the state and media is to build confidence and lead society through crises together." Her remarks highlight the delicate balance between speed and accuracy in crisis communication.
Adding a youthful perspective, Mr. Krisarin Butsara, a third-year Political Science student at Suan Dusit University, noted that while news is now more accessible and rapid, the prevalence of fake news has increased. He said, "Accuracy remains a top priority when choosing news sources. Government sources are still the preferred choice for various news information. The public desires fast and accurate news dissemination from both government and private sectors, especially concerning natural disasters or various crises." His insight reflects a generation navigating the complexities of modern media landscapes.
Complementing these findings, the Leadership Poll by Rangsit University surveyed 1,500 people online between July 26 and 27, 2025, focusing specifically on the Thailand-Cambodia conflict. It found that social media platforms like Facebook, TikTok, and X are the primary channels through which people follow the conflict, accounting for 31.32% of respondents. Online news websites (21.95%) and television (20.04%) are also significant sources, while traditional media like radio and print lag far behind.
Regarding public sentiment, the Leadership Poll revealed that 39.47% of respondents are very concerned about the violence stemming from military clashes, with another 34.13% quite concerned. Moderate concern was expressed by 19.60%, while only a small minority reported low or no concern. This widespread anxiety underscores the conflict’s profound impact on the national psyche.
When asked about government actions to reduce losses, 40.93% favored immediate peace negotiations and a ceasefire. Others supported increasing military measures (35.13%) or seeking assistance from ASEAN or the United Nations (18.73%). The poll also highlighted the economic and national security fears of the public, with 55.80% expecting severe impacts and 34.47% anticipating moderate effects.
Importantly, more than half of respondents (51.93%) strongly agree that citizens should participate in pressuring the government to seek peaceful solutions, while 35.80% somewhat agree. Only a small fraction oppose public involvement in this advocacy. This reflects a civic-minded populace eager to influence policy and promote peace.
The poll also probed opinions on how the government should handle a protracted conflict. A plurality (36.13%) advocated for continued diplomatic efforts and negotiations, while 32.40% supported escalating military operations. Coordinating with international allies was favored by 28.40%, and a small minority suggested other approaches.
These surveys paint a vivid picture of a Thai society that is both highly alert and actively engaged with the realities of conflict and crisis. The public’s insistence on credible, actionable information and their desire for swift, decisive government action—especially to end violence and protect lives—are clear. The findings suggest that while social media dominates news consumption, trust remains anchored in official sources, and the public expects transparency and effectiveness from their leaders.
As the situation along the border continues to evolve, these insights provide a crucial roadmap for policymakers and media alike. They underline the importance of balancing rapid communication with accuracy, fostering public trust, and prioritizing peace to mitigate human suffering. The voices of Thai citizens, from students to seasoned observers, converge on one urgent message: stop the conflict, safeguard lives, and guide the nation through these turbulent times with clarity and care.
