On May 4, 2025, Thai Airways announced a comprehensive business rehabilitation plan aimed at stabilizing the company after a tumultuous period marked by significant challenges. The airline, which has been under rehabilitation since 2020, is now seeking cooperation from its creditors to facilitate its recovery process.
Thai Airways has expressed its commitment to enhancing work potential and ensuring satisfaction for all stakeholders involved. This strategic approach is designed to stimulate money circulation and improve access to capital sources. The airline's management team emphasized the importance of addressing the collective concerns of its employees, many of whom have made personal sacrifices during the rehabilitation process.
During the rehabilitation period, which spanned from 2020 to 2021, employees willingly accepted salary reductions and underwent a restructuring process. This collective effort has been recognized as a crucial factor in helping the airline navigate one of the most severe crises in its history. As a result of these efforts, Thai Airways has successfully met all conditions set forth in its rehabilitation plan and is now seeking to lift its rehabilitation status, allowing its shares to resume trading on the stock market.
Despite these advancements, some employees have raised concerns that they feel may not have been fully addressed. Thai Airways is actively working to improve its organizational structure and make necessary adjustments to align with its core mission. The airline is also focusing on reducing company debts in accordance with its rehabilitation plan, which includes cost-cutting measures across various operational areas.
In a statement, Thai Airways affirmed its commitment to gathering all opinions and data with caution to enhance its rehabilitation plan. The airline aims to create a fair environment for all stakeholders involved and is dedicated to achieving a balance in debt repayment within its newly structured capital group.
Furthermore, Thai Airways has been able to generate income in accordance with its operational plans, which are designed to facilitate access to capital sources. The airline is aware of the importance of providing accurate information to its employees and stakeholders, urging them to verify any claims before disseminating them to avoid potential misunderstandings.
In a related development, AirAsia MOVE has launched a special campaign known as "Double Date" coinciding with the 5.5 event, targeting younger consumers, particularly Gen Z and Millennials, who are eager to reward themselves with new experiences. This initiative aims to cater to diverse lifestyles through online shopping and travel promotions.
The "AirAsia MOVE 5.5 MEGA SALE" offers discounts of up to 4,555 baht on flights from Bangkok, with additional savings of up to 15% on various airline tickets. The promotion runs from May 5 to May 9, 2025, and includes exclusive hotel deals, such as a 525 baht discount on hotel bookings when using the MEGAMOVE code.
AirAsia MOVE is positioning itself as a comprehensive travel app, combining everything users need for their travel plans in one platform. With over 700 airlines and a wide array of hotels worldwide, the app aims to streamline the travel booking process. Domestic flights are also part of the promotion, with fares starting as low as 795 baht from Bangkok to popular destinations.
In addition to discounted flights, the SNAP! package allows travelers to book a combination of flights and hotel stays at competitive prices. For instance, packages to Penang start at 3,655 baht per person, while Kuala Lumpur packages begin at 4,280 baht.
AirAsia MOVE also rewards its members with additional points for their bookings. For those spending over 11,250 baht, an extra 550 points will be awarded, enhancing the value of their purchases. Members can also enjoy a 55% discount on using points, capped at 1,000 points per member throughout the promotional period.
Moreover, users of BigPay can receive cashback offers of up to 5,555 baht for their transactions during the campaign, provided they meet the spending requirements. This initiative not only incentivizes travel but also encourages users to take advantage of special deals offered by AirAsia and its partners.
As part of its commitment to customer satisfaction, AirAsia MOVE emphasizes the importance of keeping users informed about the latest promotions and travel opportunities. The app is available for download on major platforms, including the Apple App Store, Google Play Store, and Huawei AppGallery, ensuring accessibility for all potential travelers.
In conclusion, both Thai Airways and AirAsia MOVE are taking significant steps towards recovery and customer engagement. Thai Airways is focused on stabilizing its operations and addressing employee concerns, while AirAsia MOVE capitalizes on the growing trend of online shopping and travel among younger demographics. Together, these initiatives reflect a broader effort within the aviation industry to adapt to changing consumer behaviors and economic conditions.