Tesla Korea is set to officially launch the new Model Y in South Korea on April 2, 2025. This eagerly anticipated vehicle is a partial redesign of the Model Y, which has impressively sold over 3.5 million units globally, making it the best-selling electric vehicle and the number one best-selling car in the world for two consecutive years. The new Model Y boasts a futuristic interior and exterior design, enhanced refinement, and a host of new convenience features, all while maintaining a reasonable price point without significant increases.
In the South Korean market, the new Model Y will be available in three trims: rear-wheel drive (RWD), all-wheel drive Long Range, and Tesla's first limited-edition Launch Series. The pricing for the new Model Y starts at 52.99 million won for the RWD, 63.14 million won for the Long Range, and 73 million won for the Launch Series. Official orders will be available starting April 2, 2025, with customer deliveries for the limited-edition Launch Series commencing in April, while deliveries for the RWD and Long Range trims are expected to begin sequentially from May 2025.
The Launch Series, in particular, is a limited-edition model that commemorates the redesign of the Model Y, featuring powerful performance and exclusive details that enhance its collectible value. Upon entering the vehicle, passengers are greeted with unique welcome animations displayed on the center screen, creating an immersive experience that conveys a sense of speed.
The exterior design of the new Model Y draws inspiration from Tesla's iconic Cybertruck and Cybercap, reflecting the brand's commitment to futuristic aesthetics. The redesigned front end not only enhances the vehicle's width but also incorporates a cross-light bar that effectively distributes impact during collisions. The rear of the vehicle features the world's first integrated indirect reflection taillights, which create a striking visual effect and enhance safety by illuminating the road in a dynamic manner.
Inside, the new Model Y is outfitted with a variety of high-end specifications tailored to meet the preferences of South Korean consumers. Ambient lighting envelops passengers in a warm atmosphere, while premium materials and first-row ventilation seats ensure a comfortable driving environment. The Launch Series also includes exclusive wordmarks on various interior components and unique puddle lamps that illuminate when the doors are opened, providing an added touch of luxury.
The second row of seats offers improved comfort with electric folding functionality, along with thicker seats and headrests. A newly added 8-inch rear display allows passengers in the back to enjoy video content or individual entertainment through Bluetooth headsets, promoting a personalized experience that respects each passenger's space and allows the driver to focus more on the road.
In terms of performance, the Long Range and Launch Series trims offer an impressive maximum driving range of 476 km and an energy efficiency of 5.4 km/kWh based on domestic certification standards. The RWD model, on the other hand, has a maximum driving range of 400 km and an energy efficiency of 5.6 km/kWh, making it a practical and economical choice for consumers.
As for the financial aspects, the new Model Y is positioned competitively in the market. The RWD model is expected to qualify for full eco-friendly vehicle subsidies, as the threshold for receiving the full subsidy is set at 53 million won. Meanwhile, the Long Range and Launch Series trims are anticipated to receive half of the subsidy, making them more accessible to a wider range of consumers.
Starting March 29, 2025, the new Model Y Launch Series will be on display at Tesla stores nationwide, excluding Jeju Island. Locations such as Gangnam, Yeouido, Hanam, Bundang, Daegu, and Busan will host the display, allowing potential customers to consult with Tesla advisors regarding the new model.
Overall, the launch of the new Model Y marks a significant milestone for Tesla in South Korea, reinforcing the brand's commitment to innovation and customer satisfaction. With its advanced features, stylish design, and competitive pricing, the new Model Y is poised to capture the attention of both loyal Tesla fans and new customers alike.
