Tesco has confirmed the discontinuation of two popular breakfast cereals, Tesco's Apricot Wheats and Kellogg's Apricot Wheats, from its UK stores. This news followed numerous inquiries from concerned customers who took to social media seeking answers about the missing cereals.
One particularly concerned shopper from Baldock had not seen their favorite Kellogg's Apricot Wheats for several weeks. They highlighted their frustration on X, formerly known as Twitter, noting the continued availability of other flavors like Blueberry and Frosted, but pointedly mentioning the absence of the apricot variety. "What's happened to the apricot version of your Kellogg wheat cereals? For several weeks now you've had the other varieties but no Apricot wheats. First, you took away the Honey Monster Puffs, and now this," they posted.
Responding to the growing concern, Tesco issued an official statement clarifying the situation. "Hi there, the Tesco Apricot Wheats cereal has been discontinued and is no longer ranged in any of our stores. I am so sorry for any inconvenience this has caused," they wrote. This response did little to quell the anxiety of customers who were also aware of the Kellogg's branded option, which had seemingly vanished from Tesco's shelves.
The same customer followed up, emphasizing their inquiry pertained to the Kellogg's version of the cereal, noting, "I have been aware for several years of your own-brand equivalent being off the shelves." They mentioned successfully finding Kellogg's Apricot Wheats available at their local Sainsbury's but lamented its absence at Tesco. Reports by the Mirror confirm the response from Tesco, stating the item has been officially discontinued across all stores.
Many customers expressed disbelief at the loss of these beloved cereals, which have been breakfast staples for numerous families. Tesco confirmed through customer support channels they would investigate the situation, indicating their commitment to satisfying customer inquiries.
Unfortunately for fans of the apricot flavor, the Kellogg's variant is absent from Tesco's own website, where customers typically look to purchase. Nevertheless, it remains available for purchase at rival retailers including Sainsbury's, Ocado, and even at some prices reaching up to £2.45 for the 500g box.
When probed about the reasoning behind such product discontinuations, Tesco provided insight on their regular assessments of stock. The supermarket explained they routinely adapt their product ranges to align with supplier input along with data derived from consumer demand, which is part of their strategy to optimize inventory and meet customer needs.
For many loyal shoppers, this news marks yet another blow, as they reflect on the previous removal of other favorite items like the Honey Monster Puffs and the waiting game for replacements of similarly popular breakfast choices. Customers are left wondering whether their voices are truly being heard when they express their preferences on social media.
Despite the frustrating discontinuation of the Apricot Wheats, customers are encouraged to reach out to Tesco’s customer support for any other product inquiries or recommendations. Shoppers remain hopeful for the return of their cherished cereals or suitable alternatives as they assess their breakfast options with both nostalgia and disappointment.