On April 9, 2025, the Terry Fox Foundation is launching the limited-edition ‘Finish It’ collection, commemorating the 45th anniversary of Terry Fox’s iconic Marathon of Hope. This initiative aims to rally Canadians to join the ongoing fight against cancer, emphasizing the importance of collective action in research and fundraising efforts.
Fred Fox, Terry's older brother, reflected on the legacy of his brother’s journey, stating, "It’s hard to believe it’s been 45 years since Terry set out to run across Canada. Terry understood that cancer research could save lives, and he believed in the power of people coming together. Today, his story is more powerful than ever—and reminds us all of what we can accomplish when we work together." This sentiment captures the essence of the collection and its purpose.
Produced by adidas, the ‘Finish It’ collection features ten unique pieces, including T-shirts, hoodies, sweatpants, ballcaps, and toques. Each item is designed to inspire hope and unity, with several pieces prominently displaying the words ‘Finish It’, a tribute to the new brand platform introduced earlier this year. This phrase symbolizes a shared commitment to completing Terry's marathon against cancer.
On the back of this year’s Terry Fox Run shirt is a poignant image of Terry, seen from behind as he runs forward, representing the millions across Canada and around the world who continue to follow in his footsteps in the fight against cancer. Michael Mazza, executive director of the Terry Fox Foundation, highlighted the advancements made in cancer research, saying, "Over the last four decades, we’ve made extraordinary strides in cancer research, improving diagnoses, treatments, and outcomes. One great example is our Marathon of Hope Cancer Centres Network where we brought over 100 institutions across Canada to advance precision oncology for all Canadians. Our ‘Finish It’ collection isn’t just a tribute to the 45th anniversary of the Marathon of Hope—it embodies our unwavering commitment to advancing vital research and finishing cancer as we know it."
Starting today, Canadians can pre-order the limited-edition ‘Finish It’ collection exclusively on the Terry Fox Foundation website. The collection will officially launch on April 12, coinciding with the opening of registration for the 45th annual Terry Fox Run, scheduled for Sunday, September 14, 2025. This year’s run is particularly significant as it not only honors Terry’s legacy but also aims to further cancer research initiatives.
Supporters who register for the Terry Fox Run and initiate their fundraising efforts on April 12 will have a chance to win the complete ‘Finish It’ collection. This incentivizes participation and highlights the importance of fundraising in the fight against cancer. Additionally, on April 12, PharmaChoice Canada will match all general donations and peer-to-peer fundraising for the Terry Fox Run, doubling the impact on cancer research up to $100,000. Trevor Bills, a board member of PharmaChoice Canada and pharmacist owner at Life Med Pharmacy, expressed pride in supporting this initiative, stating, "On behalf of our more than 1000 independent community pharmacy owners, PharmaChoice Canada is proud to be a matching donation supporter for the Annual Terry Fox Run as part of bringing about healthier communities for Canadians."
The Terry Fox Foundation has a long history of receiving support from notable Canadians across various fields, including music, art, film, fashion, and sports. Celebrities such as Ryan Reynolds, Celine Dion, Sidney Crosby, and Margaret Atwood have previously donned the Terry Fox Run shirt, using their influence to inspire others to participate in local runs for cancer research.
As the April 12 launch date approaches, excitement builds around the ‘Finish It’ collection and the upcoming Terry Fox Run. The combination of high-quality apparel and a meaningful cause offers a unique opportunity for Canadians to engage with Terry's legacy while contributing to vital cancer research. For more information on the collection and to shop while supplies last, visit the Terry Fox Foundation’s website at terryfox.org. All proceeds from the collection will support life-changing cancer research across Canada, reinforcing the foundation’s ongoing commitment to finding a cure.
The legacy of Terry Fox continues to inspire action and hope, and as the 45th anniversary of the Marathon of Hope approaches, Canadians are encouraged to reflect on the strides made in cancer research and the collective efforts still needed to finish the fight against this disease.
