Telia CEO Patrik Hofbauer recently emphasized the significance of the telecoms industry as global situations grow increasingly complicated. Speaking with Mobile World Live on March 17, 2025, he remarked on the need for telecom operators to concentrate on their core businesses and how they can assist customers during these challenging times.
"We are close to the borders, but we are also entering NATO with Finland and Sweden. So we have totally different discussions than we had a couple of years ago. But I’m happy because telcos, we are relevant in those discussions, so it’s really good," Hofbauer stated, highlighting the shifting geopolitical dynamics as Russia's war with Ukraine continues to evolve.
Hofbauer underscored the growing importance of telecommunications concerning cybersecurity, which has become pivotal as various sectors strive for resilience and continuous service availability. "It’s important for operators to focus on our core businesses and how we can help and support customers, especially when it concerns safety and security," he added.
Telia, operating markets adjacent to Russia, finds itself at the heart of conversations about regional security and national defense, especially with NATO's growing influence. Hofbauer acknowledged the telecoms industry's relevance, stating, "We're part of the discussions around security; it’s nice to feel integral to these changes happening on the global stage." This alignment with NATO, he argued, opens up new avenues for collaboration and growth for Telia.
Further emphasizing innovation, Hofbauer discussed Telia's push to adopt artificial intelligence. He sees this technology as not merely beneficial but necessary for enhancing customer experience and communication. "By implementing AI, we aim to improve our relationship with customers and streamline the process of communicating with them more efficiently," Hofbauer explained. This shift aligns with Telia’s overall strategy of employing cutting-edge technology to advance its services.
After approximately a year leading the company, Hofbauer also provided insights on Telia's restructuring efforts. The process has been focused on optimizing operations for greater efficiency and market responsiveness. “We are working hard to restructure the company to meet the demands of today and the future. Staying agile is key to our success,” Hofbauer noted.
The intersection of telecom services, cybersecurity, and geopolitical concerns forms the backbone of Telia’s current role. Hofbauer believes these factors will shape the company's direction moving forward, ensuring Telia remains not only relevant but also proactive. With constant change looming due to global tensions, the telecoms industry is becoming increasingly pivotal.
Looking to the future, Hofbauer expressed optimism about Telia's role within the industry and beyond. "The telecoms industry is more than just connecting calls and browsing the internet. We are becoming integral to national security, customer safety, and overall operational resilience," he asserted.
His observations reveal the necessity for companies like Telia to stay at the forefront of technological advancements such as AI, especially as global circumstances dictate the urgency for immediate, reliable service. Hofbauer's leadership aims to carve out space for Telia as an industry leader capable of adapting and responding to ever-evolving challenges.
Conclusively, Hofbauer's leadership and insights position Telia as not only a player but also as a partner within significant geopolitical dialogues, ensuring the telecoms industry continues to play its part on the world stage. The future appears bright for the sector, and with leaders like Hofbauer steering the course, it’s clear the importance of telecommunications will only magnify.
