On December 21, 2019, Television Tokyo launched a fresh and captivating talk show titled 'Tere-Higashi no Sekai Sensou no Iriguchi', featuring the exuberant discussion of Ijuin Hikaru, one of Japan's most beloved entertainers, and Sakuma Nobuyuki, a former producer at the network. The show provides viewers with insightful commentary on the unique programming offered by TV Tokyo, along with witty exchanges and engaging guest appearances.
This week’s guest was none other than Iio Kazuki, known for his role as the host of the entertaining game 'Ouchi de Dodododomino'. Iio praised the dynamic between Ijuin and Sakuma, marveling at their listening skills when he said, "2人も聞き上手ですね" (You both listen well), setting the tone for the engaging discussions to follow.
The central theme of this episode revolved around the latest developments of 'Ouchi de Dodododomino', where families participate to collect prize money by successfully toppling dominos. The game has captivated audiences, as contestants earn ¥1,000 for each second the dominos are still standing. Ijuin shared his excitement post the first broadcast, stating, "もっとブラッシュアップしていったらヤバいキラーコンテンツになるぞ" (If we can continue to refine this, it could become a killer content). This indicates his belief not only in the show's entertaining value but also its potential for growth and transformation.
One exciting addition introduced is the new rule where participants can earn more money by knocking over dominos made from items with sentimental value, like family albums or videos. This adds depth to the game and stirs emotions, capturing the essence of familial bonds intertwined with the competitive spirit. Ijuin remarked on the emotional aspect of the show, saying, "おばあちゃんとかが祈るようにして見てたりとか、単純作業をする時だからこそしゃべれる会話とか、本当に良いんだよね" (It's really great to see family conversations grow out of simple tasks like this, particularly when someone like Grandma is watching anxiously). This highlights the show's ability to bring families together and ignite meaningful conversations.
Throughout their banter, Ijuin was reflective, questioning the essence of family participation, "大丈夫？ 家族崩壊してるところとかない？" (Are you sure? Is there any family breakdown happening?). This acknowledgement of the intense dynamics within family games lends authenticity to their discussions. Iio responded positively, indicating there were no issues among the participants, and Sakuma added, "これはまあまあ仲良くないと無理じゃないですか？" (This would be quite difficult without some level of harmony among them).
Another notable segment discussed TV Tokyo's international strategies, where Ijuin pointed to various programs being exported successfully. Quoting Sakuma, he said, "日本はこんなに治安がいいのかって" (How is Japan so safe?), hinting at the cultural perceptions and adaptations required when broadcasting Japanese shows abroad. They discussed examples such as '家、ついて行ってイイですか？' being produced at Mexican networks and 'TVチャンピオン' reaching audiences in Sri Lanka. Such examples depict how TV Tokyo is exploring and staking its claim on the international television stage.
TV Tokyo's approach has always embraced limited budgets by employing unique creativity, and this new broadcasting strategy is no different. The network aims to adapt its smash-hit programs to resonate with various global audiences by ensuring engaging formats and content remain intact.
This episode is available for viewing on TVer and through ネットもテレ東 for those who missed the vibrant discussions. The segment also included exclusives such as the controversial ranking of favorite female anchors and reflections on nostalgia featuring Nakamura Miho.
Overall, Tere-Higashi no Sekai Sensou no Iriguchi presents not only entertainment but also insightful perspectives on family dynamics and promotional strategies of TV Tokyo, engaging audiences with humor and thought-provoking discussions.
