Big tech companies are continuously updating their software and applications to improve user experience and security, with notable advancements from GoPro, Google, and WhatsApp.
GoPro has unveiled significant enhancements to its smallest and lightest camera, the Hero, by allowing users to capture vertical 4:3 video in 4K. This change is particularly relevant as 4:3 footage has become prevalent on the internet and social media platforms. "4:3 footage has become the dominant aspect ratio on the internet and social media," said GoPro's spokesperson, emphasizing the shift to vertical video formats driven by smartphone usage.
The update can be easily accessed through GoPro’s Quik app on both Android and iOS devices, marking another user-friendly step by the action camera maker. The shift to vertical formats pioneered by apps like TikTok has redefined how videos are consumed, as many users prefer recording videos with their phones held upright. This aligns with the video trends first set by predecessors like Vine and Instagram, which used standard aspect ratios to facilitate content creation.
Particularly, TikTok's standardization of 4:3 footage has reshaped user behavior, enabling creators to utilize the full screen without needing to switch to horizontal modes. GoPro notes the importance of accommodating this user preference alongside the ability to crop or convert videos from 4:3 to 16:9, which remains popular.
To make this transition smoother, GoPro is integrating the Super View Digital Lens effect, which creates a wider perspective for users. This effect is expected to add dynamism to videos, enhancing the viewer's experience. Previously, this feature was only available for GoPro’s premium models, but now it is accessible to all users, increasing the appeal of the Hero camera lineup.
Meanwhile, Google has made substantial strides in enhancing the security of its Android platform, successfully blocking over 2.36 million malicious apps from the Play Store last year. This proactive measure highlights the company’s commitment to user safety, especially considering the growing risks associated with sideloading apps, which can exploit vulnerabilities and steal personal data.
According to Google, "While apps on the Play Store undergo strict checks, sideloaded apps pose significant threats." Users are educated about the dangers of downloading apps from third-party sources and are encouraged to keep Google Play Protect activated. This security feature not only scans for harmful applications but also includes enhanced detection capabilities to identify potentially malicious content.
Google Play Protect alerts users or removes threats autonomously, significantly reducing the risk of malware infections. Users can initiate manual scans through the Google Play Store, enhancing their control over device security. Security experts unanimously advise maintaining Google Play Protect settings, especially with the increase of sophisticated cyber threats.
Last but not least, WhatsApp has made headlines with its introduction of several new features across its platforms, including Android, iOS, and desktop, which promise to significantly enrich user experience. These updates, launched in January 2025, focus on AI-driven interactions, improved messaging features, and broader personalization options.
The app has rolled out the AI Studio, which allows users to engage with AI personas through the Meta AI chat window. This innovative feature enables users to interact with various cultural figures and beloved characters, enhancing engagement within the messaging platform. This integration underlines WhatsApp's strategic move to blend AI with everyday communications.
For iPhone users, the newly introduced built-in dial pad streamlines the calling process by allowing direct dialing without the need to save contacts—a feature many have been waiting for. Notably, the double-tap reaction feature now lets users quickly respond to messages with emojis, creating smoother and more expressive conversations.
WhatsApp has also enhanced its sticker functionality, introducing custom photo stickers and the ability for users to share entire sticker packs through direct links. These enhancements reflect WhatsApp’s continuous efforts to maintain its status as one of the world’s leading messaging platforms. Users are encouraged to update their apps regularly to access these new features, which not only improve communication but also personalize interactions.
Collectively, these updates from GoPro, Google, and WhatsApp showcase the tech industry's commitment to innovation, user experience, and security. With vertical video capturing the attention of creators, enhanced security protocols on mobile devices, and interactive AI experiences, it is clear these companies are responding adaptively to the digital world we live in.