Tata Consultancy Services (TCS) has forged a strategic collaboration with Salesforce aimed at enhancing the integration of artificial intelligence (AI) within the manufacturing and semiconductor sectors. Announced on February 20, 2025, this partnership is set to revolutionize how businesses leverage AI technologies for smarter sales processes, predictive analytics, and improved service efficiency.
At the heart of this collaboration, TCS has introduced three key AI-powered solutions: the Semiconductor Sales Accelerator, aimed at boosting sales through data-driven insights; Seller for the Future, which offers real-time insights and predictive analytics; and Digital Field Service, which equips field technicians with immediate data and predictive maintenance capabilities. These offerings demonstrate TCS's commitment to promoting operational efficiency and growth within its client base.
Prashant Shirgur, Global Head of Enterprise Solutions for Technology, Software, and Services at TCS, emphasized the necessity of real-time information for success in today’s fast-paced semiconductor market. “Access to accurate, real-time information is important for sales success, and TCS is committed to equipping clients with the insights they need to efficiently grow their business,” he stated.
The collaboration aims to tackle some significant challenges faced by organizations, especially those related to the effective utilization of data. For many large organizations, data exists within unstructured silos, complicitating their ability to derive actionable insights. By combining Salesforce’s CRM capabilities with TCS’s deep industry expertise, the partnership intends to digitally transform how businesses sell and deliver services.
Indira Gillingham, Vice President of Alliances at Salesforce, remarked, “We are excited to collaborate with TCS to bring transformative AI and data-driven solutions across industries through Salesforce Data Cloud.” This sentiment mirrors the shared vision both companies hold for the future of manufacturing and semiconductor industries.
Through the Semiconductor Sales Accelerator, TCS will aid organizations in quickly and accurately navigate vast amounts of complex technical data. The aim is to meet customer demands more effectively and reduce overall sales cycles. This initiative reflects TCS's commitment and extensive history of servicing companies within manufacturing and semiconductor sectors.
TCS's Seller for the Future solution offers sales teams immediate access to 360-degree customer views, predictive analytics, and personalized recommendations. This feature allows sales teams to anticipate customer needs and recognize cross-selling and upselling opportunities, thereby enhancing their ability to close deals more efficiently.
Digging deep, the Digital Field Service initiative transforms field service operations by leveraging AI, IoT, and machine learning. It enables field technicians to access real-time information and predictive maintenance insights, ensuring optimized scheduling and improved first-time fix rates. This not only enhances technician productivity but also lowers downtime and maintenance costs.
TCS's presence on the global stage is significant; with more than 46,000 associates concentrated mainly in North America, the company boasts over 50 years of operational experience. This strong footprint allows TCS to maintain its position as the partner of choice for digital transformations across various industry sectors.
Amit Bajaj, Salesforce Global Practice Head at TCS, encapsulated the essence of this partnership when he stated, “Our mission is to equip our clients with the digital core they need to thrive amid constant changes.” The partnership with Salesforce not only reinforces TCS's commitment to empowering customers but also emphasizes the shared goal of fostering innovation within this key sector.
This collaboration marks another significant step toward maximizing AI's potential within manufacturing and semiconductors. By addressing the data challenges and providing innovative solutions through advanced technologies, TCS and Salesforce are poised to improve sales performance and service quality for their respective clients.