Tata Motors is making waves with the announcement of its new Black Edition of the Curvv SUV, strategically timed to coincide with the upcoming IPL 2025. This edition not only marks the SUV's place as the official car of the tournament but also introduces a unique prize component: it will be awarded to the "Player of the Tournament" during the cricket extravaganza.
The Tata Curvv has already captured consumer interest, becoming a popular fixture in the automaker's lineup. Available in both Internal Combustion Engine (ICE) and electric variants, the Curvv exemplifies Tata's commitment to sustainability and innovation. As the official sponsor of IPL 2025, the company aims to leverage this high-visibility platform to boost sales and showcase their new offerings.
The Dark Edition of the Curvv features a striking all-black theme that includes a black-out grille, smoked headlights, and distinctive black alloy wheels. This design choice is aimed at capturing attention and elevating the SUV's luxurious appeal. Inside, the Curvv continues the motif with a fully black interior, equipped with dark upholstery, an aesthetically pleasing black dashboard, and premium trim elements. The model is based on Tata's top-spec "Accomplished" trim, ensuring buyers get a robust package of features.
Among the advanced technology highlights are a 12.3-inch touchscreen infotainment system that supports wireless Android Auto and Apple CarPlay, a 10.25-inch digital display for drivers, and a high-quality 9-speaker JBL audio system. Additional features that set the Curvv apart include a gesture-controlled tailgate, a panoramic sunroof, ventilated front seats, reclining rear seats, and a comprehensive Advanced Driver Assistance System (ADAS). The safety features do not fall short either, with six airbags and a 360-degree camera system ensuring a secure ride.
Under the hood, the Tata Curvv's Dark Edition is expected to be powered by either a 1.2-litre turbocharged petrol engine or a 1.5-litre diesel engine, showcasing an impressive balance of power and efficiency. Transmission options will include a 6-speed manual gearbox and a 7-speed dual-clutch automatic transmission (DCT). This combination not only enhances the driving experience but also makes the vehicle a versatile option for a variety of drivers.
Pricing for the Curvv Dark Edition is expected to be set about ₹40,000 higher than the standard "Accomplished" trim. Estimates suggest the ex-showroom price for petrol variants will range from ₹16.5 lakh to ₹19.5 lakh, while diesel variants will be available from ₹16.8 lakh to ₹19.6 lakh.
Tata Motors has established a tradition of creating “Dark Edition” vehicles that appeal to buyers looking for a blend of style and performance. The Curvv Black Edition aims to continue this trend and is anticipated to receive a warm welcome from both cricket fans and car enthusiasts alike.
Moreover, the launch will coincide with the IPL 2025 matches, expected to take place in early April, further enhancing its visibility in the competitive automotive market. Bookings for the Curvv Black Edition are expected to open soon, promising an exciting new option for consumers looking to upgrade their rides.
Tata's emphasis on the integration of their vehicles into popular cultural events like the IPL not only increases brand awareness but also signifies a deeper commitment to connecting with a broader audience. As they strive to align their cutting-edge automotive design with the vibrant atmosphere of the IPL, Tata Motors hopes to emerge as a frontrunner in the evolving Indian automotive landscape.
In summary, the Tata Curvv Black Edition is not just a vehicle; it's a symbol of Tata Motors’ innovative approach, merging the thrill of cricket with the allure of modern automotive technology. With its stylish design and impressive features, it promises to be a captivating highlight of IPL 2025.
