As Easter approaches, shoppers across the United States are preparing for the holiday, but many are left wondering where they can pick up last-minute items. Target, a staple for many families during holiday shopping, has made headlines for its decision to close all 1,978 of its stores on Easter Sunday, April 20, 2025. This closure is part of the company's ongoing commitment to give its employees a well-deserved break, allowing them to celebrate the holiday with their families.
Target's decision to close on Easter is not new; the retailer has a history of closing its doors on major holidays. The chain was also one of the first major stores to close on Thanksgiving Day in 2020, a shift that marked a significant change in retail practices. With Easter being one of the few holidays Target observes, customers are encouraged to plan their shopping trips ahead of time to avoid disappointment.
While Target will be closed, other retailers are stepping up to fill the gap. Walmart, for example, will remain open on Easter Sunday, providing shoppers with access to groceries and holiday essentials. According to reports, shoppers looking for last-minute items can also turn to Trader Joe’s, which will operate during regular hours. Meanwhile, national wholesaler Costco, Sam’s Club, and the budget supermarket Aldi will also be closed.
In addition to grocery stores, many fast food chains are also adjusting their hours for the holiday. Popular chains like Chipotle, Chick-fil-A, and Wendy’s will close their doors on Easter Sunday, though some locations of McDonald's and Taco Bell may remain open. For those looking for an Easter meal out, checking specific restaurant hours is advised, as they can vary by location.
This year, shoppers hoping to snag Easter decorations, candy, and other necessities at Target will need to do so before the holiday. Target has stocked up on Easter-themed items, including clothes and decorations, with some products available at discounted prices. However, customers should note that stores will reopen on Monday, April 21, 2025, during regular shopping hours, typically from 8 a.m. to 11 p.m.
As consumers navigate their shopping options this Easter, the broader context of Target's struggles with consumer trust looms large. The retailer has faced significant declines in business recently, largely attributed to its stance on diversity, equity, and inclusion (DEI) initiatives. Many shoppers express disillusionment with corporations that profit from communities while simultaneously disenfranchising them. This sentiment has led to calls for boycotts, making the current shopping landscape particularly challenging for brands like Target.
Despite these challenges, Target's management continues to engage with its audience, particularly during major holidays when consumer spending typically peaks. With Easter around the corner, the brand is focusing on providing a positive shopping experience leading up to the holiday. However, the closure on Easter Sunday reflects a commitment to employee welfare, which is increasingly valued by consumers.
For those who prefer to shop at other retailers during the holiday, options abound. In addition to Walmart and Trader Joe’s, Whole Foods will be open but will close early at 6 p.m. local time. Shoppers can also find convenience in other stores like Wegmans, which will operate at normal hours.
As the Easter holiday approaches, the question remains: where will consumers choose to shop? With Target closing its doors, shoppers may be prompted to explore alternative retailers that remain open. The ongoing shifts in consumer behavior highlight a growing trend of prioritizing employee welfare, which appears to resonate with many shoppers.
In summary, while Target will be closed on Easter Sunday, numerous other retailers will be available for last-minute shopping. As consumers navigate these choices, they also reflect on the broader implications of corporate practices and consumer trust. The dynamics of this holiday shopping season will undoubtedly shape how brands respond to consumer needs in the future.
Whether you’re hosting a family gathering or simply looking for a sweet treat, make sure to plan ahead this Easter. And for those who might want to skip the cooking altogether, restaurants like Fogo de Chão are offering special promotions, including chances to win free dinners for a year. This Easter, the choices are plentiful, but planning is key to ensuring a successful holiday.
