On April 15, 2025, Takenoichi Kyohei, the president of Takenoichi, took to his YouTube channel to share an update about his current situation. Known for his engaging battles with notable figures like Reiwa no Tora and GaaSyy (Yoshikazu Higashitani), Takenoichi has amassed a following of over 290,000 subscribers. However, he recently expressed concerns about stagnating viewership and subscriber numbers on his channel.
In a candid moment, Takenoichi revealed, "My YouTube channel is not recognized as a business channel, and the evidence is that it appears alongside videos from infidelity channels." He attributed this lack of recognition to his penchant for entertainment, which he described as a potential obsession. "I love making people laugh, and I can't stop taking off my wigs," he admitted, reflecting on how this signature act might be undermining his channel's business credibility.
Despite these challenges, Takenoichi remains optimistic about revitalizing his YouTube presence. He emphasized his commitment to transforming his channel into a recognized business platform, stating, "I feel there’s still potential in YouTube. I will make a full recovery and aim for 1 million subscribers." His strategy includes showcasing cutting-edge technology from China and abroad, while still retaining the entertainment elements that have defined his brand.
In addition to his ambitious goals, Takenoichi expressed a desire to collaborate with fellow YouTuber Hikaru and to make appearances on Ryu-P's (Tatsuyuki Kuwata) channel. He reassured fans that his signature wig removal would continue to be a staple of his content, saying, "There will still be plenty of opportunities to take off my wig in the future." This promise of consistency in his entertainment style may help him attract a broader audience.
Meanwhile, the YouTube landscape is evolving, with new shows emerging that cater to audiences seeking dynamic content. One such show, "Tsushin Hanbai no Tora" (Mail Order Tiger), recently launched independently from its predecessor, "Reiwa no Tora" (Reiwa Tiger), and is already making waves. The show, which had previously aired in two parts within "Reiwa no Tora," has now transitioned to a full distribution format on its own YouTube channel, allowing for a more immersive viewer experience.
The inaugural episode of "Tsushin Hanbai no Tora" featured the Allgu Belt, a sliding pelvic belt designed to assist individuals suffering from lower back pain. This innovative product aims to provide support to a wide range of users, from athletes to office workers. The show's format allows for a more dynamic portrayal of the applicants' passions and the products' unique features.
However, the launch was not without drama. During the premiere, rival company Gardena Co., Ltd. made an unexpected appearance in the studio, leading to a tense exchange that captivated viewers. The discussion revealed the competitive nature of the mail-order business, providing an authentic glimpse into the challenges faced by entrepreneurs in this space.
In terms of viewership, the show's premiere was a resounding success, with over 3,500 simultaneous connections during the live broadcast. Within just one month of launching, the show reported cumulative sales of 2,000 units, showcasing its immediate impact on the market.
Furthermore, products featured on the show have seen substantial sales increases. Notably, the Brazilian bread "Pão de Queijo" experienced a staggering 23,805% rise in sales after being highlighted on the program and promoted by popular YouTuber Hikaru. This demonstrates the show's potential to not only spotlight new products but also to drive significant consumer interest and sales.
Looking ahead, "Tsushin Hanbai no Tora" is actively seeking new applicants who aspire to transform their lives through their products. The show emphasizes the importance of long-term viability and the passion behind each product, rather than just short-term sales. This approach signifies a commitment to fostering sustainable business practices and encouraging innovation among aspiring entrepreneurs.
As the show continues to evolve, it invites passionate individuals to apply, promising them valuable opportunities such as the chance to feature their products on the show, receive expert feedback, and potentially develop their items into successful, long-lasting brands.
In this competitive landscape, both Takenoichi and the new mail-order show illustrate the dynamic nature of content creation and entrepreneurship on platforms like YouTube. As they navigate their respective challenges, their stories reflect the broader trends in digital media and e-commerce, where creativity and business acumen must go hand in hand to achieve success.
